Digital Analyticsdata-driven The Importance of Measurement and Data Quality in Digital Marketing Effective digital marketing strategies rely on precise measurement and high-quality data to drive impactful business…ITTECHBUZ03/11/2024
data-drivenGoogle Analytics 4 Is Your Google Analytics 4 Ready for the Peak Sales Season? Fix These Critical Errors Now! As the busiest sales period of the year approaches, businesses must be fully prepared to…jcunha20/09/2024
data-drivenDigital Analytics Why Don’t I Have Effective Measurement of My Campaigns? Effective campaign measurement is a common challenge for many companies (1), particularly due to the…jcunha25/08/2024
data-drivenCDPGoogle Analytics 4 Implementing a Data-Driven Marketing Strategy Implementing a Data-Driven Marketing Strategy To successfully implement a data-driven marketing strategy, businesses should follow…jcunha12/07/2024
data-driven Data-driven and AI in Marketing to overcome 3rd party cookies Data-driven Marketing and AI in Marketing are required to stay competitive! Implementing data-driven marketing strategies…jcunha16/06/2024
data-driven Data-driven Marketing Management in e-commerce Data-driven Marketing management in e-commerce involves using data-driven strategies to attract, retain, and engage customers.…jcunha02/05/2024
data-driven The Shift to Data-Driven Marketing Management In today's fast-paced and competitive business world, relying on intuition and guesses no longer cuts…jcunha28/03/2024
data-driven Marketing Management and Digital Marketing Analytics conundrum The conundrum of marketing management and digital marketing analytics arises when organizations struggle to effectively…jcunha06/03/2024
data-drivenDigital Analytics Artificial Intelligence in Marketing More Than Just a BuzzWord Artificial intelligence in marketing can be increasingly used more than before when the phrase was…jcunha08/02/2024
data-drivenGoogle Analytics 4 Mitigate privacy concerns on digital campaigns and third-party cookies Privacy concerns on digital campaigns and third-party cookies Privacy concerns should be the main topic…jcunha16/01/2024