How should CMOs measure brand visibility in AI answers across ChatGPT, Claude, and Gemini under…
Jorge Cunha23/09/2026
Executive Summary The Core Challenge: Marketing executives possess vast amounts of data across GA4, CRMs,…
Jorge Cunha20/08/2026
Executive Summary1. Get Clear Answers in Seconds, Not Days (Action & Insights)2. Trust the Answer…
Jorge Cunha24/05/2026
Agentic AI in marketing and the future of the CMOs Two-thirds of marketing work is…
Jorge Cunha29/04/2026
Prepare for Agentic AI Marketing ROI In 2026, the competitive edge for B2B and B2C…
Jorge Cunha25/04/2026
Executive Summary Why POASWhy ROAS is "Lying" to Your Bottom LineIntegrating POAS with the IDIRA…
Jorge Cunha16/04/2026
AI Marketing Readiness - Executive Summary1. The Situation: From Pilots to Integrated Performance2. The IDIRA…
Jorge Cunha08/04/2026
The Strategic Agentic Marketing Analytics: An Orchestrated Vision for the AI-Powered C-Suite The global commercial…
Jorge Cunha08/03/2026