The "Why": Proving Value in a Complex WorldThe Ladder of Competitive Advantage with IDIRA.chatStep 1:…
Jorge Cunha28/02/2026
Why Churn Prediction AI?The Silent Killers: Identifying Churn SignalsThe Proactive Playbook: Conversational Intelligence with IDIRA.chatLosing…
Jorge Cunha06/02/2026
Executive Summary1. Integration: Breaking Down Silos with GA4 and BigQuery2. Data Collection: Building Trust Through…
Jorge Cunha15/01/2026
Omnichannel Integration Strategy: The modern customer journey is no longer linear; it is a complex…
Jorge Cunha08/01/2026
A Guide to AI in Marketing Analytics1. Introduction: Beyond the Hype to the Agentic Age2.…
Jorge Cunha30/12/2025
AI-Powered Insights and The Speed ImperativeThe Cost of Hesitation in a Volatile MarketThe Data Friction…
Jorge Cunha08/12/2025
AI Marketing Strategy 20261. Situation: The Rise of Agentic Commerce2. Objectives: Trust and Brand as…
Jorge Cunha28/11/2025
Building a Data-Driven Marketing Strategy: The IDIRA Roadmap for Leaders Building a Data-Driven Marketing Strategy:…
Jorge Cunha22/11/2025
Martech Integration: The AI-Powered Strategy to Turn Data Into Actionable Insights Martech Integration: The AI-Powered…
Jorge Cunha16/11/2025