Evaluating AI by software licences or headcount cuts fails to show financial return. Real economic…
Jorge Cunha28/08/2026
RESUME Scale up your value AI conversational analytics for marketing. Apply the IDIRA approach and…
Jorge Cunha18/07/2026
The Conversational AI Marketing Analytics powered by idira.chat Executive Summary Information alone does not move…
Jorge Cunha11/07/2026
Companies have to select between Generic LLMs vs Enterprise Conversational AI for Marketing
Jorge Cunha03/07/2026
If You Rely 100% on AI, where is your competitive edge, where is your governance?…
Jorge Cunha27/06/2026
Executive summary How Agentic AI Marketing Analytics should address too much data and less decision-making?…
Jorge Cunha19/06/2026
AI Budget Control How IDIRA.chat's budget controls give CEOs and marketing leaders full command of…
Jorge Cunha11/06/2026
Why most marketing AI stalls between speed and control, and what it takes to give…
Jorge Cunha29/05/2026
Executive Summary1. Get Clear Answers in Seconds, Not Days (Action & Insights)2. Trust the Answer…
Jorge Cunha24/05/2026