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data-drivenIDIRA The Convergence of Data-driven Creativity and Analytics Brands that embrace data-driven creativity and analytics consistently outperform their peers. Boston Consulting Group’s research…Jorge Cunha18/05/2025
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Understand GA4Google Analytics 4 Understand GA4: (data not available) and (not set) in Reports Why this mattersUnderstanding “(data not available)”Understanding “(not set)”Action checklist for marketing teamsKey takeaways for CMOsReferences)…Jorge Cunha03/05/2025
data-drivenIDIRA CRM Integration to Turn Customer Churn Into an Advantage CRM Integration to Turn Customer Churn Into an Advantage Turning Customer Churn into a Strategic…Jorge Cunha29/04/2025
data-drivenIDIRAMarketing ManagementPaid Search Align, Target, Convert with a First-Party Data Strategy Discover how IDIRA® and a first-party data strategy boost paid media efficiency by aligning with…Jorge Cunha20/04/2025
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data-driven How Brands Can Predict Purchase Intent Using ML Key Challenges in ecommerceWhat We Did to SimulateKey Findings: What Matters MostWhat Makes It Actionable:…Jorge Cunha05/04/2025
Marketing Managementdata-driven Power up your Marketing Management with IDIRA Marketing Data-driven Framework Marketing Management Nowadays Adopting a well-defined marketing management framework is essential for effectively addressing recurring…Jorge Cunha31/03/2025
IDIRAdata-driven Why Your Marketing Campaigns Miss the Mark? Why Your Marketing Campaigns Miss the Mark? How to Fix Them with IDIRA? Many companies…Jorge Cunha21/03/2025