How should CMOs measure brand visibility in AI answers across ChatGPT, Claude, and Gemini under…
Jorge Cunha23/09/2026
Evaluating AI by software licences or headcount cuts fails to show financial return. Real economic…
Jorge Cunha28/08/2026
Executive Summary The Core Challenge: Marketing executives possess vast amounts of data across GA4, CRMs,…
Jorge Cunha20/08/2026
Why and How a Framework Like IDIRA Converts AI Potential into Business Outcomes Executive Summary…
Jorge Cunha25/07/2026
RESUME Scale up your value AI conversational analytics for marketing. Apply the IDIRA approach and…
Jorge Cunha18/07/2026
The Conversational AI Marketing Analytics powered by idira.chat Executive Summary Information alone does not move…
Jorge Cunha11/07/2026
Companies have to select between Generic LLMs vs Enterprise Conversational AI for Marketing
Jorge Cunha03/07/2026
If You Rely 100% on AI, where is your competitive edge, where is your governance?…
Jorge Cunha27/06/2026