Marketing ManagementAIdata-drivenecommerceIDIRAUnderstand GA4 Why Most Companies Don’t Use Data (and What It’s Costing Them)? Make your marketing campaigns achieve higher results through Data-Driven Results. Marketing Strategy on Digital assets.Jorge Cunha12/07/2025
data-drivenAIecommerceGoogle Analytics 4IDIRAMarketing Management Dealing with Imperfect Data in Marketing Analytics Reasoning with Imperfect Data in Marketing Analytics Turning ambiguity into competitive advantage for Digital Marketing…Jorge Cunha27/06/2025
data-drivenDigital AnalyticsIDIRAMarketing Management Chat Dashboards: Let Generative AI Answer Your CMO with Marketing Data Chat Dashboards: A POV for Digital Marketing Managers & Chief Marketing Officers POV Data Answer Switch on Gemini…Jorge Cunha22/06/2025
Marketing Managementdata-drivenIDIRA Is Data-Driven Marketing Helping Europe’s Brands Thrive in Uncertain Times? In 2025, marketers across Europe face a reality: shrinking advertising budgets and wavering consumer confidence.…Jorge Cunha12/06/2025
IDIRAdata-drivenMarketing Management Why You Should Use the IDIRA Framework for Data-Driven Marketing? Understanding the IDIRA Framework for Data-Driven MarketingWhy IDIRA is a Game-Changer for Data-Driven Marketing1. Seamless…Jorge Cunha23/05/2025
data-drivenIDIRA The Convergence of Data-driven Creativity and Analytics Brands that embrace data-driven creativity and analytics consistently outperform their peers. Boston Consulting Group’s research…Jorge Cunha18/05/2025
IDIRAdata-drivenMarketing Management How to Maximise Marketing ROI with the IDIRA Framework? Question: How to Maximise Marketing ROI with the IDIRA Framework? Should I provide a short…Jorge Cunha11/05/2025
data-drivenIDIRA CRM Integration to Turn Customer Churn Into an Advantage CRM Integration to Turn Customer Churn Into an Advantage Turning Customer Churn into a Strategic…Jorge Cunha29/04/2025
data-drivenIDIRAMarketing ManagementPaid Search Align, Target, Convert with a First-Party Data Strategy Discover how IDIRA® and a first-party data strategy boost paid media efficiency by aligning with…Jorge Cunha20/04/2025
Paid Searchdata-drivenIDIRA Paid Search and IDIRA®: Solutions for Businesses Seeking Leads Paid Search and IDIRA®: helps establish a business framework Paid search is a highly effective…Jorge Cunha13/04/2025