Why this mattersUnderstanding “(data not available)”Understanding “(not set)”Action checklist for marketing teamsKey takeaways for CMOsReferences)…
Jorge Cunha03/05/2025
Google Analytics 4 training is essential since GA4 has evolved and now it's time to…
Jorge Cunha09/03/2025
Direct TrafficBranded Organic Search Traffic (Branded Keywords)Non-Branded Organic Search Traffic (Functional Keywords)Recommendations for Analyzing Brand…
Jorge Cunha09/03/2025
Power your Unified Customer DataUser ID in GA4: Enhanced Tracking and a Unified ViewUser ID…
Jorge Cunha02/03/2025
Unlocking Growth: How to Reduce Churn and Maximise Audience Insights with GA4 & CRM IntegrationUnderstanding…
Jorge Cunha22/02/2025
Understanding Google Analytics 4Composable CDP: A Flexible Approach to Data ManagementHow the IDIRA Framework Enhances…
Jorge Cunha16/02/2025
Unlocking Advanced Analytics: The Complete Guide to GA4, BigQuery, and CDP IntegrationUnderstanding the Power of…
Jorge Cunha08/02/2025
As the busiest sales period of the year approaches, businesses must be fully prepared to…
Jorge Cunha20/09/2024
Implementing a Data-Driven Marketing Strategy To successfully implement a data-driven marketing strategy, businesses should follow…
Jorge Cunha12/07/2024