Siloed Data is the Enemy of Action
You have the data. You have the tools (GA4, CRM, BigQuery). But you lack the time to connect the dots
The Reality: According to Dentsu’s Superpowers Index, “Ease is the new edge.” Buyers reward brands that simplify decision-making. If you cannot query your data instantly, you are losing that edge. Conversational AI Augments your marketing staff’s power to get insights and answers faster.
Your Data. Your Way
We teach you how to deploy idira.chat , as part of the IDIRA Framework, a solution that keeps your data on your machine, not in the public.
The IDIRA Framework in Action:
- I (Integration): Connect siloed data sources (CRM, GA4).
- D (Data Collection): Validate and structure data for AI readability.
- I (Insights): Generate immediate answers to complex questions.
- R (Reports): Automate stakeholder dashboards.
- A (AI): Predict future outcomes (Churn, Next Best Offer, idira.chat ).
Know How To Talk to your Data, your Way
Course Contents:
- Introduction: Why you should start with a Goal when going to AI?
- The IDIRA(r) Framework: How to use in Data-Driven Marketing projects
- Step-by-step approach to the framework
- Prepare the workshops to be held and gather important information.
For You in the end:
• Certification of completion of IDIRA Framework Practitioner (after positive evaluation)
Designed for Data-driven Decision Makers
- The Strategic Leader: Who needs to prove ROI to the board without getting lost in spreadsheets.
- The Marketing Consultant: Who needs to know that data should be organised in the modern data-driven marketing step-by-step guides to master how to implement analytics tools.
- The Marketer: Who needs step-by-step guides to master the implementation of analytics tools.
Your Trainer
Jorge Cunha is a Consultant in Corporate Digital Marketing Analytics & Metrics. With over a decade of experience, Jorge challenges the industry with one mantra: “It is necessary to measure to manage”. Jorge specialises in transforming data into strategic decisions using the proprietary IDIRA methodology.
Invest in Your Competitive Advantage
- Price: €350 + VAT
- 30 Days post-course support.
- Only 10 seats are available to provide close attention
- Access to the Executive Slides
- + Session of 1 hour 1:1 to complete the assessment.
Remote & Online:
27th October 2026, 3:00 pm to 6:00 pm GMT Lisbon and 29th Ocotober 3:00 pm to 6:00 pm
GMT Lisbon
Register now and get your place!
FAQs
1. What is the IDIRA Marketing Framework? It is a proprietary methodology comprising Integration, Data, Insights, Reports, and Artificial Intelligence, designed to optimise marketing ROI in the AI era.
2. How does IDIRA.chat improve decision-making? IDIRA.chat uses conversational AI to query multi-source marketing data (GA4, CRM, Ads) in plain language, providing real-time answers and reducing technical friction.
3. What is “Data Sovereignty” in this framework? It refers to the “Deploy Anywhere, Own Your Data” (BYOK) model, ensuring your business maintains control over its information and remains compliant with regional data protection laws.
4. Why is trust considered the #1 driver for B2B brands? For three consecutive years, “feeling safe signing a contract” has been the top driver for buyers who have become increasingly risk-averse in uncertain economic times.
5. How do AI agents impact the customer journey? AI agents move from assisting to deciding; they can navigate shopping options, negotiate prices directly with vendor agents, and complete transactions autonomously.
