Marketing Management - IT Tech BuZ

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POAS: The One Metric for Profitable Marketing Growth

Executive Summary Why POASWhy ROAS is "Lying" to Your Bottom LineIntegrating POAS with the IDIRA…

Jorge Cunha16/04/2026

A photorealistic, documentary-style photograph inside a bustling, modern retail headquarters in London. A female CEO and a male Marketing Director, both in smart-casual business attire, stand in front of a large wall screen displaying a real-time data dashboard with a conversational AI interface window open. The woman is gesturing towards a graph showing a sharp upward trend, while the man holds a tablet, smiling as if he has just received good news. In the background, out-of-focus employees work at desks, and a large window looks out onto a city street. The atmosphere is dynamic and collaborative.

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Get AI-Powered Insights to Drive Decisions!

AI-Powered Insights and The Speed ImperativeThe Cost of Hesitation in a Volatile MarketThe Data Friction…

Jorge Cunha08/12/2025