Agentic AI in marketing and the future of the CMOs Two-thirds of marketing work is…
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AI Marketing Readiness - Executive Summary1. The Situation: From Pilots to Integrated Performance2. The IDIRA…
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Self-Service Marketing AnalyticsExecutive Summary1. True Self-Service Marketing Analytics (The 'Ease' of Listening)2. Real-Time Answers (The…
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Rising acquisition costs, fragmented data, and declining customer loyalty are eroding profitability.
Jorge Cunha03/08/2025
Reasoning with Imperfect Data in Marketing Analytics Turning ambiguity into competitive advantage for Digital Marketing…
Jorge Cunha27/06/2025
AI-enabled IDIRA blueprint for friction-free e-commerce growth Generative AI has firmly established itself as a…
Jorge Cunha03/06/2025