Executive Summary Why POASWhy ROAS is "Lying" to Your Bottom LineIntegrating POAS with the IDIRA…
Jorge Cunha16/04/2026
Agentic AI Marketing & The IDIRA Framework: Data Integration Fuels Economic Value The Big Picture…
Jorge Cunha31/01/2026
Self-Service Marketing AnalyticsExecutive Summary1. True Self-Service Marketing Analytics (The 'Ease' of Listening)2. Real-Time Answers (The…
Jorge Cunha08/11/2025
Make your marketing campaigns achieve higher results through Data-Driven Results. Marketing Strategy on Digital assets.
Jorge Cunha12/07/2025
With the shift to Google Analytics 4 (GA4), we have an unprecedented opportunity to connect…
Jorge Cunha04/07/2025
Key GA4 Updates in June 2025 For CXOs, Chief Marketing Officers and Digital Marketing Specialists,…
Jorge Cunha04/07/2025
In 2025, marketers across Europe face a reality: shrinking advertising budgets and wavering consumer confidence.…
Jorge Cunha12/06/2025
Brands that embrace data-driven creativity and analytics consistently outperform their peers. Boston Consulting Group’s research…
Jorge Cunha18/05/2025
Why this mattersUnderstanding “(data not available)”Understanding “(not set)”Action checklist for marketing teamsKey takeaways for CMOsReferences)…
Jorge Cunha03/05/2025