Agentic AI Marketing & The IDIRA Framework: Data Integration Fuels Economic Value The Big Picture…
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Make your marketing campaigns achieve higher results through Data-Driven Results. Marketing Strategy on Digital assets.
Jorge Cunha12/07/2025
With the shift to Google Analytics 4 (GA4), we have an unprecedented opportunity to connect…
Jorge Cunha04/07/2025
Key GA4 Updates in June 2025 For CXOs, Chief Marketing Officers and Digital Marketing Specialists,…
Jorge Cunha04/07/2025
In 2025, marketers across Europe face a reality: shrinking advertising budgets and wavering consumer confidence.…
Jorge Cunha12/06/2025
Brands that embrace data-driven creativity and analytics consistently outperform their peers. Boston Consulting Group’s research…
Jorge Cunha18/05/2025
Why this mattersUnderstanding “(data not available)”Understanding “(not set)”Action checklist for marketing teamsKey takeaways for CMOsReferences)…
Jorge Cunha03/05/2025
Marketing Management Nowadays Adopting a well-defined marketing management framework is essential for effectively addressing recurring…
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Why Your Marketing Campaigns Miss the Mark? How to Fix Them with IDIRA? Many companies…
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