Training
Elevate Your Marketing Team Strategy with Training Data-driven Marketing & AI
Master Data-Driven Marketing with the IDIRA Framework at IT Tech BuZ
Leverage the power of data and AI to revolutionize your marketing strategy. Our exclusive IDIRA framework—Integrate Data, Insights, Reporting, and AI—ensures your team gains actionable knowledge and practical skills for smarter decision-making and impactful results.
Why IT Tech BuZ?
Since 2012, IT Tech BuZ has been at the forefront of Marketing Analytics & Metrics consulting and training. We believe: “To manage, you must measure.” Our courses empower your marketing team to harness knowledge and cutting-edge AI tools to optimize performance and drive business growth.
Our Core Values:
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- Measure to Manage: Precision and data-driven strategies.
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- Smart Decisions with Analytics: Applying Business intelligence insights for tangible outcomes.
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- AI-Powered Marketing: Using artificial intelligence to stay competitive.
The IDIRA Training Framework
Our holistic IDIRA approach takes your team from data integration to AI-driven marketing, structured into the following modules:
I – Integrate Data
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- Training on Google Analytics 4 (GA4) for event-based tracking and predictive metrics.
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- Essential configurations, including events, conversions, and advanced tracking.
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- Analysing data integration, linking CRM systems and other marketing tools.
D – Data Insights
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- Techniques for audience segmentation and behavioural analysis.
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- We are identifying opportunities through enriched data layers.
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- Insights to inform and drive personalized marketing campaigns.
I – Informative Reporting
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- Design dashboards and reports using Looker Studio.
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- Data storytelling to communicate impactful insights.
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- KPI-driven reporting that aligns with business goals.
R – Reporting Excellence
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- Best practices for report design that blends multiple data sources, like GA4, BigQuery.
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- Customizable reporting for different marketing scenarios.
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- Exercises in creating comprehensive dashboards that facilitate strategic decisions.
A – AI-Driven Marketing
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- Machine Learning and Generative AI applications in marketing.
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- Techniques for personalized marketing and customer engagement.
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- Real-world use cases like churn prediction, market basket analysis, and sales propensity models.
Expert Guidance from Industry Leaders
Led by Jorge Cunha, a highly acclaimed consultant and trainer, our programs combine practical knowledge with analytical expertise. Jorge’s background includes training over 1,000 professionals and collaborations with brands like ANACOM, Novobanco, and L’Oréal.
Why the IDIRA Framework?
The IDIRA framework addresses the challenges of a VUCA world (Volatility, Uncertainty, Complexity, Ambiguity) by providing a clear, structured methodology. IDIRA ensures that your marketing strategies are data-driven, compliant, and future-proof, from data integration to AI implementation.
Take the Next Step in Data-Driven Marketing
Ready to elevate your marketing game? Our IDIRA training programs prepare your team to make faster, better-informed decisions using the latest data and AI technologies.
Contact Us to get more information:
