Marketing Management - IT TECH BUZ

Reduce Acquisition cost

data-driven IDIRA Marketing Management

How to Reduce Acquisition Costs and Improve Retention with Advanced Analytics in Marketing

Rising acquisition costs, fragmented data, and declining customer loyalty are eroding profitability.

Jorge Cunha03/08/2025

Products & Customer Segments Purchase Likelihood”

data-driven ecommerce Google Analytics 4 Marketing Management

Purchase propensity in E-commerce: Turning GA4 Data and CRM Enrichment into Higher-Value Customers

Why purchase propensity matters in 2025 Google Trends shows searches for “purchase propensity model” up…

Jorge Cunha26/07/2025

illustration business culture and campaigns

Marketing Management AI data-driven ecommerce IDIRA Understand GA4

Why Most Companies Don’t Use Data (and What It’s Costing Them)?

Make your marketing campaigns achieve higher results through Data-Driven Results. Marketing Strategy on Digital assets.

Jorge Cunha12/07/2025

Using Google Analytics 4 for financial impact on Marketing Managment

Marketing Management AI data-driven Google Analytics 4

Google Analytics 4: Beyond Clicks and Unlocking Financial Impact

With the shift to Google Analytics 4 (GA4), we have an unprecedented opportunity to connect…

Jorge Cunha04/07/2025

Imperfect data in Marketing

data-driven AI ecommerce Google Analytics 4 IDIRA Marketing Management

Dealing with Imperfect Data in Marketing Analytics

Reasoning with Imperfect Data in Marketing Analytics Turning ambiguity into competitive advantage for Digital Marketing…

Jorge Cunha27/06/2025

Here’s a photorealistic scene that mirrors the article’s narrative: a diverse marketing team collaborating around a BigQuery Zero-SQL Marketing Dashboard—complete with GA4 + Google Ads charts, a conversion-funnel visual and the very prompt “Show top five creatives by assisted conversions.” F

data-driven Digital Analytics IDIRA Marketing Management

Chat Dashboards: Let Generative AI Answer Your CMO with Marketing Data

Chat Dashboards: A POV for Digital Marketing Managers & Chief Marketing Officers POV Data Answer Switch on Gemini…

Jorge Cunha22/06/2025

How Data-Driven Marketing Helps Europe’s Brands Thrive in Uncertain Times

Marketing Management data-driven IDIRA

Is Data-Driven Marketing Helping Europe’s Brands Thrive in Uncertain Times?

In 2025, marketers across Europe face a reality: shrinking advertising budgets and wavering consumer confidence.…

Jorge Cunha12/06/2025

IDIRA - Data-driven Framework

IDIRA data-driven Marketing Management

Why You Should Use the IDIRA Framework for Data-Driven Marketing?

Understanding the IDIRA Framework for Data-Driven MarketingWhy IDIRA is a Game-Changer for Data-Driven Marketing1. Seamless…

Jorge Cunha23/05/2025

illustration of the CMO, marketer, business analyst and CFO reviewing marketing data together in a modern boardroom.

IDIRA data-driven Marketing Management

How to Maximise Marketing ROI with the IDIRA Framework?

Question: How to Maximise Marketing ROI with the IDIRA Framework? Should I provide a short…

Jorge Cunha11/05/2025

A diverse group of four professionals in business attire analyse printed persona profiles on a wall under the heading 'Align, Target, Convert: Strategy Powered by IDIRA®'. The image illustrates the strategic use of first-party data to improve paid media efficiency.

data-driven IDIRA Marketing Management Paid Search

Align, Target, Convert with a First-Party Data Strategy

Discover how IDIRA® and a first-party data strategy boost paid media efficiency by aligning with…

Jorge Cunha20/04/2025