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For years, Return on Ad Spend (ROAS) has been the dominant metric for evaluating digital…
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Prepare High Season peaks with Google Analytics 4 (GA4) The high season for sales represents…
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Conversational AI to get timely Insights? Analyse Your Google Analytics 4 (GA4) Traffic Patterns with…
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Rising acquisition costs, fragmented data, and declining customer loyalty are eroding profitability.
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Why purchase propensity matters in 2025 Google Trends shows searches for “purchase propensity model” up…
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Make your marketing campaigns achieve higher results through Data-Driven Results. Marketing Strategy on Digital assets.
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With the shift to Google Analytics 4 (GA4), we have an unprecedented opportunity to connect…
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Reasoning with Imperfect Data in Marketing Analytics Turning ambiguity into competitive advantage for Digital Marketing…
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