Google Analytics 4 - IT TECH BUZ

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Marketing Management data-driven Digital Analytics Google Analytics 4 IDIRA

Navigating the EU AI Act and GDPR in Marketing Analytics

Compliance as Advantage: Navigating the EU AI Act and GDPR in Marketing Analytics Executive Summary…

Jorge Cunha23/01/2026

Google Analytics 4 with the IDIRA framework with 3 people in the office working to optimize business outcomes

data-driven Google Analytics 4 IDIRA Marketing Management

How to optimize Google Analytics 4 with the IDIRA framework?

Executive Summary1. Integration: Breaking Down Silos with GA4 and BigQuery2. Data Collection: Building Trust Through…

Jorge Cunha15/01/2026

A photorealistic, documentary-style photograph inside a bustling, modern retail headquarters in London. A female CEO and a male Marketing Director, both in smart-casual business attire, stand in front of a large wall screen displaying a real-time data dashboard with a conversational AI interface window open. The woman is gesturing towards a graph showing a sharp upward trend, while the man holds a tablet, smiling as if he has just received good news. In the background, out-of-focus employees work at desks, and a large window looks out onto a city street. The atmosphere is dynamic and collaborative.

data-driven CDP Digital Analytics Google Analytics 4 IDIRA Marketing Management Martech

Get AI-Powered Insights to Drive Decisions!

AI-Powered Insights and The Speed ImperativeThe Cost of Hesitation in a Volatile MarketThe Data Friction…

Jorge Cunha08/12/2025

Idira.Chat Self Service Marketing Analytics

AI data-driven Digital Analytics Google Analytics 4 IDIRA Marketing Management Paid Search

Self-Service Marketing Analytics: Your Data is Talking. Are You Listening?

Self-Service Marketing AnalyticsExecutive Summary1. True Self-Service Marketing Analytics (The 'Ease' of Listening)2. Real-Time Answers (The…

Jorge Cunha08/11/2025

Centralised Marketing Insights Image that is conceptual chart that visually illustrates the core message of your article: the transition from siloed "Data Chaos" to the "Centralized Clarity" that IDIRA.chat provides.

data-driven AI Google Analytics 4 IDIRA

Centralised Marketing Insights = IDIRA.chat

Centralised Marketing Insights: How Does IDIRA.chat Centralise AI Insights to Revolutionize Marketing Team Performance? For…

Jorge Cunha31/10/2025

Conversation AI in You Martech

data-driven AI Google Analytics 4 IDIRA

Conversational AI in Your Martech

Unlock marketing productivity by integrating conversational AI with your Martech stack. Learn how to use…

Jorge Cunha12/10/2025

High Season Peak with Google Analytics in Q4

data-driven AI Google Analytics 4 IDIRA Marketing Management

High Season peaks with Google Analytics 4

Prepare High Season peaks with Google Analytics 4 (GA4) The high season for sales represents…

Jorge Cunha28/09/2025

how Conversational AI transforms complex data into simple, timely insights, helping leaders to make better decisions, faster.

Conversational AI AI data-driven Google Analytics 4 IDIRA Marketing Management

Conversational AI with Google Analytics 4

Conversational AI to get timely Insights? Analyse Your Google Analytics 4 (GA4) Traffic Patterns with…

Jorge Cunha17/09/2025

A photorealistic illustration capturing digital marketing managers collaborating over Google Analytics data, reflecting the importance of data-driven decision-making, channel performance insights, and audience segmentation

Google Analytics 4 Understand GA4

Test Your Google Analytics 4 Knowledge

Test Your Google Analytics Knowledge

Jorge Cunha20/08/2025

Products & Customer Segments Purchase Likelihood”

data-driven ecommerce Google Analytics 4 Marketing Management

Purchase propensity in E-commerce: Turning GA4 Data and CRM Enrichment into Higher-Value Customers

Why purchase propensity matters in 2025 Google Trends shows searches for “purchase propensity model” up…

Jorge Cunha26/07/2025

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