Discover how IDIRA® and a first-party data strategy boost paid media efficiency by aligning with…
Jorge Cunha20/04/2025
Why Your Marketing Campaigns Miss the Mark? How to Fix Them with IDIRA? Many companies…
Jorge Cunha21/03/2025
Direct TrafficBranded Organic Search Traffic (Branded Keywords)Non-Branded Organic Search Traffic (Functional Keywords)Recommendations for Analyzing Brand…
Jorge Cunha09/03/2025
Unlocking Growth: How to Reduce Churn and Maximise Audience Insights with GA4 & CRM IntegrationUnderstanding…
Jorge Cunha22/02/2025
Understanding Google Analytics 4Composable CDP: A Flexible Approach to Data ManagementHow the IDIRA Framework Enhances…
Jorge Cunha16/02/2025
1. How Agentic AI Helps Marketing Teams Work Smarter2. Measuring ROI from Generative AI3. Building…
Jorge Cunha30/01/2025
Understanding Why IDIRA? In today's marketing landscape, success hinges on our ability to weave together…
Jorge Cunha24/01/2025
Exceptional Customer Experiences Build Unshakable Loyalty In today's competitive market, businesses often grapple with the…
ITTECHBUZ16/01/2025
Using Your Data to Craft Your Personas Personas bridge raw data and human-centric strategies, enabling…
Jorge Cunha10/01/2025