Here’s a photorealistic scene that mirrors the article’s narrative: a diverse marketing team collaborating around a BigQuery Zero-SQL Marketing Dashboard—complete with GA4 + Google Ads charts, a conversion-funnel visual and the very prompt “Show top five creatives by assisted conversions.” F

data-driven Digital Analytics IDIRA Marketing Management

Chat Dashboards: Let Generative AI Answer Your CMO with Marketing Data

Chat Dashboards: A POV for Digital Marketing Managers & Chief Marketing Officers POV Data Answer Switch on Gemini…

Jorge Cunha22/06/2025

How Data-Driven Marketing Helps Europe’s Brands Thrive in Uncertain Times

Marketing Management data-driven IDIRA

Is Data-Driven Marketing Helping Europe’s Brands Thrive in Uncertain Times?

In 2025, marketers across Europe face a reality: shrinking advertising budgets and wavering consumer confidence.…

Jorge Cunha12/06/2025

IDIRA data-driven Marketing Management

Why You Should Use the IDIRA Framework for Data-Driven Marketing?

Understanding the IDIRA Framework for Data-Driven MarketingWhy IDIRA is a Game-Changer for Data-Driven Marketing1. Seamless…

Jorge Cunha23/05/2025

the photo-realistic illustration to complement your content on data-driven creativity and analytics in marketing. It visually captures the core themes—data trinity, GenAI iteration, agile creative pods, and the IDIRA framework—ensuring your stakeholders immediately grasp the strategic narrative behind each element.

data-driven IDIRA

The Convergence of Data-driven Creativity and Analytics

Brands that embrace data-driven creativity and analytics consistently outperform their peers. Boston Consulting Group’s research…

Jorge Cunha18/05/2025

illustration of the CMO, marketer, business analyst and CFO reviewing marketing data together in a modern boardroom.

IDIRA data-driven Marketing Management

How to Maximise Marketing ROI with the IDIRA Framework?

Question: How to Maximise Marketing ROI with the IDIRA Framework? Should I provide a short…

Jorge Cunha11/05/2025

Here is a photorealistic scene that clearly contrasts customers who are leaving with high-value VIP clients receiving personalized attention. Feel free to download and use it in your decks or reports.

data-driven IDIRA

CRM Integration to Turn Customer Churn Into an Advantage

CRM Integration to Turn Customer Churn Into an Advantage Turning Customer Churn into a Strategic…

Jorge Cunha29/04/2025

A diverse group of four professionals in business attire analyse printed persona profiles on a wall under the heading 'Align, Target, Convert: Strategy Powered by IDIRA®'. The image illustrates the strategic use of first-party data to improve paid media efficiency.

data-driven IDIRA Marketing Management Paid Search

Align, Target, Convert with a First-Party Data Strategy

Discover how IDIRA® and a first-party data strategy boost paid media efficiency by aligning with…

Jorge Cunha20/04/2025

Paid Search data-driven IDIRA

Paid Search and IDIRA®: Solutions for Businesses Seeking Leads

Paid Search and IDIRA®: helps establish a business framework Paid search is a highly effective…

Jorge Cunha13/04/2025

IDIRA data-driven

Why Your Marketing Campaigns Miss the Mark?

Why Your Marketing Campaigns Miss the Mark? How to Fix Them with IDIRA? Many companies…

Jorge Cunha21/03/2025

data-driven Google Analytics 4 IDIRA Understand GA4

Analysis of Website Performance and Brand Awareness

Direct TrafficBranded Organic Search Traffic (Branded Keywords)Non-Branded Organic Search Traffic (Functional Keywords)Recommendations for Analyzing Brand…

Jorge Cunha09/03/2025