Building a Data-Driven Marketing Strategy: The IDIRA Roadmap for Leaders Building a Data-Driven Marketing Strategy:…
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Self-Service Marketing AnalyticsExecutive Summary1. True Self-Service Marketing Analytics (The 'Ease' of Listening)2. Real-Time Answers (The…
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Centralised Marketing Insights: How Does IDIRA.chat Centralise AI Insights to Revolutionize Marketing Team Performance? For…
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The EU Data Act: A CMO's Strategic Guide to Transforming IoT Data into a Marketing…
Jorge Cunha25/10/2025
Unlock marketing productivity by integrating conversational AI with your Martech stack. Learn how to use…
Jorge Cunha12/10/2025
Uncover Actionable Insights with IDIRA.chat AI: Your Data, Your Dialogue, Your Decisions Stop drowning in…
Jorge Cunha09/10/2025
For years, Return on Ad Spend (ROAS) has been the dominant metric for evaluating digital…
Jorge Cunha04/10/2025
Prepare High Season peaks with Google Analytics 4 (GA4) The high season for sales represents…
Jorge Cunha28/09/2025
Conversational AI to get timely Insights? Analyse Your Google Analytics 4 (GA4) Traffic Patterns with…
Jorge Cunha17/09/2025