In 2025, marketers across Europe face a reality: shrinking advertising budgets and wavering consumer confidence.…
Jorge Cunha12/06/2025
Understanding the IDIRA Framework for Data-Driven MarketingWhy IDIRA is a Game-Changer for Data-Driven Marketing1. Seamless…
Jorge Cunha23/05/2025
Brands that embrace data-driven creativity and analytics consistently outperform their peers. Boston Consulting Group’s research…
Jorge Cunha18/05/2025
Question: How to Maximise Marketing ROI with the IDIRA Framework? Should I provide a short…
Jorge Cunha11/05/2025
Why this mattersUnderstanding “(data not available)”Understanding “(not set)”Action checklist for marketing teamsKey takeaways for CMOsReferences)…
Jorge Cunha03/05/2025
CRM Integration to Turn Customer Churn Into an Advantage Turning Customer Churn into a Strategic…
Jorge Cunha29/04/2025
Discover how IDIRA® and a first-party data strategy boost paid media efficiency by aligning with…
Jorge Cunha20/04/2025
Paid Search and IDIRA®: helps establish a business framework Paid search is a highly effective…
Jorge Cunha13/04/2025
Key Challenges in ecommerceWhat We Did to SimulateKey Findings: What Matters MostWhat Makes It Actionable:…
Jorge Cunha05/04/2025