Google Analytics 4Digital AnalyticsUnderstand GA4 The reason behind (not set) in the reports GA4 Many people are getting their hands on Google Analytics 4 aka GA4 and they need…Jorge Cunha11/09/2023
Digital AnalyticsUncategorized The Crucial Role of Quality Data in Digital Marketing: Boosting Customer-Centered Business Results As a Digital Marketing Analysis Consultant, I am pleased to share perspectives and trends that…ITTECHBUZ02/07/2023
Marketing ManagementAIdata-drivenIDIRA EU Data Act an opportunity for Marketing Leaders The EU Data Act: A CMO's Strategic Guide to Transforming IoT Data into a Marketing…Jorge Cunha25/10/2025
data-drivenAIGoogle Analytics 4IDIRA Conversational AI in Your Martech Unlock marketing productivity by integrating conversational AI with your Martech stack. Learn how to use…Jorge Cunha12/10/2025
AIdata-drivenDigital AnalyticsIDIRAMarketing Management Demo IDIRA.chat AI Uncover Actionable Insights with IDIRA.chat AI: Your Data, Your Dialogue, Your Decisions Stop drowning in…Jorge Cunha09/10/2025
data-drivenIDIRAMarketing Management ROAS vs ROI: Why your business should care? For years, Return on Ad Spend (ROAS) has been the dominant metric for evaluating digital…Jorge Cunha04/10/2025
data-drivenAIGoogle Analytics 4IDIRAMarketing Management High Season peaks with Google Analytics 4 Prepare High Season peaks with Google Analytics 4 (GA4) The high season for sales represents…Jorge Cunha28/09/2025
IDIRAAIdata-drivenGoogle Analytics 4Marketing Management Conversational AI with Google Analytics 4 Conversational AI to get timely Insights? Analyse Your Google Analytics 4 (GA4) Traffic Patterns with…Jorge Cunha17/09/2025
AIdata-drivenDigital AnalyticsIDIRA AI in Marketing Analytics Explore the pros and cons of using AI in Marketing Analytics Executive Summary Artificial intelligence…Jorge Cunha10/09/2025
data-driven Small and Big Data Value in Marketing Small and Big Data In 2025, marketing leaders are under mounting pressure to prove ROI,…Jorge Cunha27/08/2025
Google Analytics 4Understand GA4 Test Your Google Analytics 4 Knowledge Test Your Google Analytics KnowledgeJorge Cunha20/08/2025
data-drivenIDIRAMarketing Management How to Reduce Acquisition Costs and Improve Retention with Advanced Analytics in Marketing Rising acquisition costs, fragmented data, and declining customer loyalty are eroding profitability.Jorge Cunha03/08/2025