Test Your Google Analytics 4 Knowledge

Customer Behaviour Insight

GA4 lets you see exactly how users navigate your site or app—the pages they visit, the campaigns that brought them there and where they drop off. This deep understanding of customer journeys is the foundation for optimising user experience, improving conversion rates and reducing acquisition costs

Channel Performance Measurement

GA4 provides valuable insights by tracking various traffic sources, including organic search, social media, email, and referrals. This data reveals which channels attract the most engaged audiences and yield the highest return on investment (ROI). With this information, you can effectively reallocate your budget towards the most successful channels and make adjustments to enhance the performance of those that are underperforming.

Campaign Effectiveness & ROI

GA4 integrates seamlessly with Google Ads, allowing you to measure ad spend against real business outcomes (sales, lead submissions, sign-ups). This linkage is crucial for proving the financial impact of marketing activities to executives and optimising cost-per-acquisition

Audience Segmentation & Personalisation

GA4 custom segments and audiences empower you to effectively group visitors by behaviour, demographics, or traffic source. This enables you to deliver targeted messaging and offers, significantly boosting engagement and loyalty in today’s competitive landscape.

Continuous Improvement via Testing

Leverage GA4 data to conduct A/B tests on landing pages, content, and user flows, and confidently determine which variations drive superior performance. Embracing this culture of experimentation is what truly sets great marketers apart from the rest.

Strategic Reporting & Forecasting

Custom dashboards and automated reports in GA4 empower you to share timely insights with stakeholders, spot emerging trends, and forecast future performance, ensuring marketing remains agile and aligned with business goals

Test Your Google Analytics 4 Knowledge

if you have a punctuation:

• >= 82 you are a Analytics Ninja
• >60 and < 81 You have a good understanding of analytics, but you should improve your knowledge
• >40 and < 60 you are beginner and you need to improve your knowledge
• < 40 you need to have the foundation training to GA4