Marketing Management Nowadays
Adopting a well-defined marketing management framework is essential for effectively addressing recurring challenges such as unclear objectives, inadequate audience segmentation, limited human resources, and poor data quality (Kotler & Keller, 2016; Doyle, 2018). Organizations that rely on creative initiatives without specific performance indicators or structured accountability inevitably face issues like poorly allocated budgets and minimal returns on investment.
Coordinate your approach
Ineffective marketing management often arises from limited data usage and unclear objectives, hindering brand growth and reducing financial gains (Kotler & Keller, 2016; Doyle, 2018). IDIRA enhances strategic planning by improving data accuracy, clarifying goals, and promoting accountability. This coordinated approach eliminates ambiguity, enables more effective budget planning, and produces measurable outcomes.
Champion a data-driven culture
IDIRA champions a data-centric framework that significantly enhances the accuracy and reliability of information. This approach ensures precise target audience segmentation, establishes clear performance markers, and facilitates continuous outcome assessment. By adopting this framework, we bolster internal accountability and gain a profound understanding of consumer preferences.
Poor marketing management often results from limited data application and ambiguous objectives, which undermine brand expansion and lower returns (Kotler & Keller, 2016; Doyle, 2018). IDIRA refines strategic planning by improving data quality, clarifying targets, and ensuring accountability. This systematic approach alleviates uncertainty, promotes efficient budgeting, and generates measurable achievements.
How IDIRA Can Help!
Before IDIRA: Organisations depended on incomplete or unreliable data, leading to fragmented efforts and ambiguous results. Campaigns were inventive but lacked concrete metrics, and budgets were allocated without data-driven insights.
After IDIRA: These organisations drew on dependable data, established clear performance goals, and regularly reviewed marketing activities. This transformation elevated resource allocation, fortified brand reputation, and produced higher returns on investment.
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References:
Doyle, P. (2018). Value-based marketing: Marketing strategies for corporate growth and shareholder value (3rd ed.). Wiley. Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
