E-commerce - IT TECH BUZ

Reduce Acquisition cost

data-driven IDIRA Marketing Management

How to Reduce Acquisition Costs and Improve Retention with Advanced Analytics in Marketing

Rising acquisition costs, fragmented data, and declining customer loyalty are eroding profitability.

Jorge Cunha03/08/2025

Imperfect data in Marketing

data-driven AI ecommerce Google Analytics 4 IDIRA Marketing Management

Dealing with Imperfect Data in Marketing Analytics

Reasoning with Imperfect Data in Marketing Analytics Turning ambiguity into competitive advantage for Digital Marketing…

Jorge Cunha27/06/2025

AI in E-commerce

data-driven AI ecommerce

A Practical Blueprint for Deploying AI in E-commerce: The IDIRA Loop

AI-enabled IDIRA blueprint for friction-free e-commerce growth Generative AI has firmly established itself as a…

Jorge Cunha03/06/2025