Digital Marketing - IT TECH BUZ

focus on business outcomes, then focus on the tools.

data-driven Digital Analytics Google Analytics 4

Data-Driven ROI: Mastering Unified Analytics to Achieve Business Outcomes using GA4, GTM & Firebase

By pivoting the focus from the tools to the business outcomes they can achieve, companies…

Jorge Cunha12/09/2023

Customer centricity in omnichannel world

data-driven Digital Analytics

Leveraging Marketing Automation and Data Integration for Enhanced Customer-Centric Use

In the age of digitization, businesses are continuously striving for customer-centric marketing efforts. The integration…

Jorge Cunha25/08/2023

Digital Analytics Uncategorized

The Crucial Role of Quality Data in Digital Marketing: Boosting Customer-Centered Business Results

As a Digital Marketing Analysis Consultant, I am pleased to share perspectives and trends that…

ITTECHBUZ02/07/2023

Understand GA4: What is Google Signals

Digital Analytics Google Analytics Google Analytics 4

Advantages and Disadvantages of Activating Google Signals in Google Analytics 4

Google Signals is a feature of Google Analytics 4 that allows marketing professionals to access…

Jorge Cunha04/04/2023