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Implementing a Data-Driven Marketing Strategy

Implementing a Data-Driven Marketing Strategy To successfully implement a data-driven marketing strategy, businesses should follow…

Jorge Cunha12/07/2024

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Data-driven and AI in Marketing to overcome 3rd party cookies

Data-driven Marketing and AI in Marketing are required to stay competitive! Implementing data-driven marketing strategies…

Jorge Cunha16/06/2024

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Data-driven Marketing Management in e-commerce

Data-driven Marketing management in e-commerce involves using data-driven strategies to attract, retain, and engage customers.…

Jorge Cunha02/05/2024

DALL·E-2024-03-25-23.23.44-Visualize-a-detailed-realistic-digital-marketing-agency-office-scene-with-natural-lighting-and-a-professional-atmosphere.-Marketing-professionals

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The Shift to Data-Driven Marketing Management

In today's fast-paced and competitive business world, relying on intuition and guesses no longer cuts…

Jorge Cunha28/03/2024

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Marketing Management and Digital Marketing Analytics conundrum

The conundrum of marketing management and digital marketing analytics arises when organizations struggle to effectively…

Jorge Cunha06/03/2024

The path to Data-driven Digital Marketing

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Artificial Intelligence in Marketing More Than Just a BuzzWord

Artificial intelligence in marketing can be increasingly used more than before when the phrase was…

Jorge Cunha08/02/2024

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Mitigate privacy concerns on digital campaigns and third-party cookies

Privacy concerns on digital campaigns and third-party cookies Privacy concerns should be the main topic…

Jorge Cunha16/01/2024

DALL·E 2023-12-18 12.16.07 - A relaxed yet professional digital marketing team brainstorming in a cozy office. The team consists of four members_ a Caucasian woman in smart casual

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Digital Marketing Analytics: Trends and Strategies for 2024

Digital Marketing Analytics: Trends and Strategies to get done in 2024 As we approach the…

Jorge Cunha18/12/2023

Consent Mode v2, an integral feature of Google Analytics 4, is designed to align tracking practices with user consent. This feature plays a crucial role in how Google Analytics, along with Ads and third-party tags, operate based on the user's consent choices, particularly regarding cookies or app identifiers. It functions in tandem with your Consent Management Platform (CMP) or any custom method for obtaining visitor consent, such as a cookie consent banner. Key characteristics of Consent Mode v2 are noteworthy: It's accessible for websites through Google's global site tag (gtag.js) and Google Tag Manager (GTM), as well as for apps via the Firebase SDK. While Consent Mode v2 is not a Consent Management Platform (CMP) itself, it is instrumental in managing tracking activities according to the levels of consent obtained. In situations where visitors opt out of consent, traditional cookie storage is bypassed. Instead, tags dispatch pings to Google. To compensate for the resulting gaps in data collection, Google employs conversion modeling for websites and behavioral modeling for apps. The latter utilizes machine learning to estimate the actions of users who refuse analytics cookies, drawing upon the behaviors of similar users who consent to them. This nuanced approach by Consent Mode v2 underscores Google's commitment to balancing user privacy with the need for insightful analytics, adapting deftly in an environment where consent is paramount

Uncategorized Digital Analytics

Navigating the 3rd party Cookie-less Future

Mastering Consent Mode v2, GTM Server Side, and Conversion APIs for Resilient Digital Marketing Mastering…

Jorge Cunha01/12/2023

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Integrating Google Analytics 4 with Your Own Customer Data Platform (CDP): A Game-Changer for Data-Driven Marketing and AI

Understanding Customer Data Platforms (CDPs):Addressing Key Challenges:Consolidating Data Points:Integration and Machine Learning:Data Activation and Multi-Channel…

Jorge Cunha10/11/2023