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Self-Service Marketing Analytics: Your Data is Talking. Are You Listening?

Self-Service Marketing AnalyticsExecutive Summary1. True Self-Service Marketing Analytics (The 'Ease' of Listening)2. Real-Time Answers (The…

Jorge Cunha08/11/2025

A diverse group of four professionals in business attire analyse printed persona profiles on a wall under the heading 'Align, Target, Convert: Strategy Powered by IDIRA®'. The image illustrates the strategic use of first-party data to improve paid media efficiency.

data-driven IDIRA Marketing Management Paid Search

Align, Target, Convert with a First-Party Data Strategy

Discover how IDIRA® and a first-party data strategy boost paid media efficiency by aligning with…

Jorge Cunha20/04/2025

Paid Search data-driven IDIRA

Paid Search and IDIRA®: Solutions for Businesses Seeking Leads

Paid Search and IDIRA®: helps establish a business framework Paid search is a highly effective…

Jorge Cunha13/04/2025