ecommerce - IT TECH BUZ

Products & Customer Segments Purchase Likelihood”

data-driven ecommerce Google Analytics 4 Marketing Management

Purchase propensity in E-commerce: Turning GA4 Data and CRM Enrichment into Higher-Value Customers

Why purchase propensity matters in 2025 Google Trends shows searches for “purchase propensity model” up…

Jorge Cunha26/07/2025

illustration business culture and campaigns

Marketing Management AI data-driven ecommerce IDIRA Understand GA4

Why Most Companies Don’t Use Data (and What It’s Costing Them)?

Make your marketing campaigns achieve higher results through Data-Driven Results. Marketing Strategy on Digital assets.

Jorge Cunha12/07/2025

Imperfect data in Marketing

data-driven AI ecommerce Google Analytics 4 IDIRA Marketing Management

Dealing with Imperfect Data in Marketing Analytics

Reasoning with Imperfect Data in Marketing Analytics Turning ambiguity into competitive advantage for Digital Marketing…

Jorge Cunha27/06/2025

AI in E-commerce

data-driven AI ecommerce

A Practical Blueprint for Deploying AI in E-commerce: The IDIRA Loop

AI-enabled IDIRA blueprint for friction-free e-commerce growth Generative AI has firmly established itself as a…

Jorge Cunha03/06/2025