Understanding Google Analytics 4Composable CDP: A Flexible Approach to Data ManagementHow the IDIRA Framework Enhances…
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Understanding Why IDIRA? In today's marketing landscape, success hinges on our ability to weave together…
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Using Your Data to Craft Your Personas Personas bridge raw data and human-centric strategies, enabling…
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As the busiest sales period of the year approaches, businesses must be fully prepared to…
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Effective campaign measurement is a common challenge for many companies (1), particularly due to the…
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Implementing a Data-Driven Marketing Strategy To successfully implement a data-driven marketing strategy, businesses should follow…
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Understanding Product Data Dimensions in GA4 Using Google Analytics 4 (GA4) to track product data…
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Data-driven Marketing and AI in Marketing are required to stay competitive! Implementing data-driven marketing strategies…
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