Google Analytics 4 training is essential since GA4 has evolved, and now it’s time to renew your learning with a power training with an expert!
Table of Contents
Course Modules:
Base Module: Google Analytics 4 Training Foundation
- Introduction to Google Analytics 4 (GA4)
- Crucial GA4 Configurations
- Events and Conversions
- Report Analysis
- Introduction to Audience Segmentation and Report Customisation
- GA4 Integration with Other Marketing Tools
- Best Practices for Efficient GA4 Usage
- Practical Exercises
Advanced Module: GA4 – Audiences and Insights
- Insights via Explorer (Cohorts, Free Form, Path Explorer, Venn Diagram)
- Audience Analysis for Segmentation
- Creating Audience Taxonomy
- Audience Segmentation and Customer Journey Mapping
- Creating Audiences for Remarketing, Upselling, and Cross-Selling
- Bonus how to start with BigQuery for reporting
- Practical Exercises
Course Details:
- Duration: 10 Hours (2 hours per session + 2 hours for questions and doubts after training )
- Price: €340 per person (plus VAT)
- Remote and Live Sessions
Our Expert:
Jorge Cunha has more than 10 years of experience.
See his LinkedIn profile at https://linkedin.com/in/jorgecunha
Start Date: as soon as the cohort is filled (4 sessions of 2 hours and 30 minutes each, on Tuesdays and Thursdays from 10:00 to 12:30 GMT, Lisbon, London).
What You’ll Learn:
- Understand how Google Analytics processes data for campaign attribution.
- Extract valuable insights and segment audiences effectively.
- Learn how to get business-critical information
Don’t Wait! Enrol now and take the first step towards mastering Google Analytics 4.
IF you are looking for corporate and in-house training, please contact us
This post is also available in:
Português (Portuguese (Portugal))
