Google Analytics 4 (GA4) offers advanced e-commerce and remarketing features, empowering businesses to understand customer…
Jorge Cunha19/04/2024
In today's world, data are increasingly important in designing product strategies and adjusting operational marketing…
Jorge Cunha30/01/2024
Privacy concerns on digital campaigns and third-party cookies Privacy concerns should be the main topic…
Jorge Cunha16/01/2024
Mastering Consent Mode v2, GTM Server Side, and Conversion APIs for Resilient Digital Marketing Mastering…
Jorge Cunha01/12/2023
Understanding Customer Data Platforms (CDPs):Addressing Key Challenges:Consolidating Data Points:Integration and Machine Learning:Data Activation and Multi-Channel…
Jorge Cunha10/11/2023
IntroductionSegments in GA4Audiences in GA4Conclusion Introduction In the modern marketing ecosystem, understanding and acting upon…
Jorge Cunha31/10/2023
1. Sophisticated Segmentation and Personalisation:2. In-depth Analysis and Superior Understanding: 3. Competitive Distinction: 4. Impact…
Jorge Cunha23/10/2023