first party data - IT TECH BUZ

A diverse group of four professionals in business attire analyse printed persona profiles on a wall under the heading 'Align, Target, Convert: Strategy Powered by IDIRA®'. The image illustrates the strategic use of first-party data to improve paid media efficiency.

data-driven IDIRA Marketing Management Paid Search

Align, Target, Convert with a First-Party Data Strategy

Discover how IDIRA® and a first-party data strategy boost paid media efficiency by aligning with…

Jorge Cunha20/04/2025