data-drivenDigital Analytics Artificial Intelligence in Marketing More Than Just a BuzzWord Artificial intelligence in marketing can be increasingly used more than before when the phrase was…Jorge Cunha08/02/2024
data-drivenGoogle Analytics 4 Mitigate privacy concerns on digital campaigns and third-party cookies Privacy concerns on digital campaigns and third-party cookies Privacy concerns should be the main topic…Jorge Cunha16/01/2024
data-driven Digital Marketing Analytics: Trends and Strategies for 2024 Digital Marketing Analytics: Trends and Strategies to get done in 2024 As we approach the…Jorge Cunha18/12/2023
UncategorizedDigital AnalyticsGDPR Navigating the 3rd party Cookie-less Future Mastering Consent Mode v2, GTM Server Side, and Conversion APIs for Resilient Digital Marketing Mastering…Jorge Cunha01/12/2023
data-drivenDigital AnalyticsGoogle Analytics 4 Integrating Google Analytics 4 with Your Own Customer Data Platform (CDP): A Game-Changer for Data-Driven Marketing and AI Understanding Customer Data Platforms (CDPs):Addressing Key Challenges:Consolidating Data Points:Integration and Machine Learning:Data Activation and Multi-Channel…Jorge Cunha10/11/2023
data-drivenDigital AnalyticsUncategorized The “Supposedly Unnecessary” Importance of Data and Digital Analytics in Marketing The "Supposedly Unnecessary" Decision-Making Targeting the "Ideal" AudienceMeasuring ROI Like a Pro Google Analytics 4…Jorge Cunha07/10/2023
data-drivenDigital AnalyticsGoogle Analytics 4 Data-Driven ROI: Mastering Unified Analytics to Achieve Business Outcomes using GA4, GTM & Firebase By pivoting the focus from the tools to the business outcomes they can achieve, companies…Jorge Cunha12/09/2023
data-drivenDigital Analytics Leveraging Marketing Automation and Data Integration for Enhanced Customer-Centric Use In the age of digitization, businesses are continuously striving for customer-centric marketing efforts. The integration…Jorge Cunha25/08/2023
Digital Analytics Harnessing Data-Driven Marketing and Marketing Automation for Precise Campaign Targeting Introduction data-driven Marketing and evolution of marketing Marketing has dramatically evolved in the digital era,…ITTECHBUZ31/07/2023
Digital AnalyticsUncategorized The Crucial Role of Quality Data in Digital Marketing: Boosting Customer-Centered Business Results As a Digital Marketing Analysis Consultant, I am pleased to share perspectives and trends that…ITTECHBUZ02/07/2023