By pivoting the focus from the tools to the business outcomes they can achieve, companies…
Jorge Cunha12/09/2023
Many people are getting their hands on Google Analytics 4 aka GA4 and they need…
Jorge Cunha11/09/2023
Introduction Understanding the importance of customizing reports in Google Analytics 4 is crucial for targeted…
Jorge Cunha06/09/2023
In the age of digitization, businesses are continuously striving for customer-centric marketing efforts. The integration…
Jorge Cunha25/08/2023
Google Analytics 4 (GA4) introduced a variety of changes compared to Universal Analytics, including differences…
ITTECHBUZ24/08/2023
Introduction data-driven Marketing and evolution of marketing Marketing has dramatically evolved in the digital era,…
ITTECHBUZ31/07/2023
Como Consultor de Análise de Marketing Digital, tenho o prazer de partilhar perspectivas e tendências…
ITTECHBUZ02/07/2023
Google Signals is a feature of Google Analytics 4 that allows marketing professionals to access…
Jorge Cunha04/04/2023