Understanding new Data Retention Controls in Google Analytics 4: Event and User Data Management
Jorge Cunha04/04/2024
Using Google Analytics 4 (GA4) standard Channel Groupings for source and medium with both auto-tagging…
Jorge Cunha16/03/2024
The conundrum of marketing management and digital marketing analytics arises when organizations struggle to effectively…
Jorge Cunha06/03/2024
In the rapidly evolving landscape of digital marketing, the integration of Google Analytics 4 (GA4)…
Jorge Cunha27/02/2024
Artificial intelligence in marketing can be increasingly used more than before when the phrase was…
Jorge Cunha08/02/2024
In today's world, data are increasingly important in designing product strategies and adjusting operational marketing…
Jorge Cunha30/01/2024
Privacy concerns on digital campaigns and third-party cookies Privacy concerns should be the main topic…
Jorge Cunha16/01/2024
