data-drivenDigital Analytics Artificial Intelligence in Marketing More Than Just a BuzzWord Artificial intelligence in marketing can be increasingly used more than before when the phrase was…Jorge Cunha08/02/2024
Understand GA4Google Analytics 4 Understanding Google Analytics 4 – How Data Integration Benefits Your Business In today's world, data are increasingly important in designing product strategies and adjusting operational marketing…Jorge Cunha30/01/2024
data-drivenGoogle Analytics 4 Mitigate privacy concerns on digital campaigns and third-party cookies Privacy concerns on digital campaigns and third-party cookies Privacy concerns should be the main topic…Jorge Cunha16/01/2024
Understand GA4Google Analytics 4 Understanding Churn in Google Analytics 4 : A business requirement Understanding Churn in Google Analytics 4 : A business requirementJorge Cunha03/01/2024
data-driven Digital Marketing Analytics: Trends and Strategies for 2024 Digital Marketing Analytics: Trends and Strategies to get done in 2024 As we approach the…Jorge Cunha18/12/2023
Understand GA4Google Analytics 4 Understanding Modelling in Google Analytics 4 : In 3rd party cookie less world with consent mode v2 Understand GA4 with Consent mode v2Jorge Cunha12/12/2023
UncategorizedDigital AnalyticsGDPR Navigating the 3rd party Cookie-less Future Mastering Consent Mode v2, GTM Server Side, and Conversion APIs for Resilient Digital Marketing Mastering…Jorge Cunha01/12/2023
Google Analytics 4Understand GA4 Understanding Roll ups in Google Analytics 4 : In GA4 360 or configure in GA4 STD Create Digital Marketing Strategies with GA4 360's Roll-Up Feature: A Game Changer for Multi-website and…Jorge Cunha20/11/2023
data-drivenDigital AnalyticsGoogle Analytics 4 Integrating Google Analytics 4 with Your Own Customer Data Platform (CDP): A Game-Changer for Data-Driven Marketing and AI Understanding Customer Data Platforms (CDPs):Addressing Key Challenges:Consolidating Data Points:Integration and Machine Learning:Data Activation and Multi-Channel…Jorge Cunha10/11/2023
Understand GA4Digital AnalyticsGoogle Analytics 4 Understanding Segments and Audiences in Google Analytics 4: Your Guide to Smart Analysis & Activation IntroductionSegments in GA4Audiences in GA4Conclusion Introduction In the modern marketing ecosystem, understanding and acting upon…Jorge Cunha31/10/2023