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Analítica à Sexta – Entrevista com André Novais de Paula ep21 t1

By 29/07/2018No Comments1 min read

Analítica à Sexta –   Entrevista com André Novais de Paula

Pretendemos que esta série de pequenos vídeos, sejam úteis para aumentar o conhecimento na área da Analítica no âmbito do Marketing Digital. Neste vídeo não falamos sobre a ferramenta que é o Google Analytics, mas sim da importância da medição como fator determinante na gestão do marketing e em especial dos canais digitais.

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Medir para Gerir o Marketing Digital com a Analítica Digital

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Consent Mode v2, an integral feature of Google Analytics 4, is designed to align tracking practices with user consent. This feature plays a crucial role in how Google Analytics, along with Ads and third-party tags, operate based on the user's consent choices, particularly regarding cookies or app identifiers. It functions in tandem with your Consent Management Platform (CMP) or any custom method for obtaining visitor consent, such as a cookie consent banner. Key characteristics of Consent Mode v2 are noteworthy: It's accessible for websites through Google's global site tag (gtag.js) and Google Tag Manager (GTM), as well as for apps via the Firebase SDK. While Consent Mode v2 is not a Consent Management Platform (CMP) itself, it is instrumental in managing tracking activities according to the levels of consent obtained. In situations where visitors opt out of consent, traditional cookie storage is bypassed. Instead, tags dispatch pings to Google. To compensate for the resulting gaps in data collection, Google employs conversion modeling for websites and behavioral modeling for apps. The latter utilizes machine learning to estimate the actions of users who refuse analytics cookies, drawing upon the behaviors of similar users who consent to them. This nuanced approach by Consent Mode v2 underscores Google's commitment to balancing user privacy with the need for insightful analytics, adapting deftly in an environment where consent is paramount Digital AnalyticsGDPRsem categoria atribuida

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