DALL·E 2023-12-18 12.16.07 - A relaxed yet professional digital marketing team brainstorming in a cozy office. The team consists of four members_ a Caucasian woman in smart casual

data-driven

Análisis de Marketing Digital: Tendencias y Estrategias para 2024

Digital Marketing Analytics: Trends and Strategies to get done in 2024 As we approach the…

Jorge Cunha18 de diciembre de 2023

Consent Mode v2, an integral feature of Google Analytics 4, is designed to align tracking practices with user consent. This feature plays a crucial role in how Google Analytics, along with Ads and third-party tags, operate based on the user's consent choices, particularly regarding cookies or app identifiers. It functions in tandem with your Consent Management Platform (CMP) or any custom method for obtaining visitor consent, such as a cookie consent banner.

Key characteristics of Consent Mode v2 are noteworthy:

It's accessible for websites through Google's global site tag (gtag.js) and Google Tag Manager (GTM), as well as for apps via the Firebase SDK.
While Consent Mode v2 is not a Consent Management Platform (CMP) itself, it is instrumental in managing tracking activities according to the levels of consent obtained.
In situations where visitors opt out of consent, traditional cookie storage is bypassed. Instead, tags dispatch pings to Google. To compensate for the resulting gaps in data collection, Google employs conversion modeling for websites and behavioral modeling for apps. The latter utilizes machine learning to estimate the actions of users who refuse analytics cookies, drawing upon the behaviors of similar users who consent to them.
This nuanced approach by Consent Mode v2 underscores Google's commitment to balancing user privacy with the need for insightful analytics, adapting deftly in an environment where consent is paramount

Analitica Digital Sin categorizar

o Impacto de la Pérdida de Cookies de Terceros

Mastering Consent Mode v2, GTM Server Side, and Conversion APIs for Resilient Digital Marketing Mastering…

Jorge Cunha1 de diciembre de 2023

data-driven Analitica Digital Google Analytics 4

Integración de Google Analytics 4 con su Propia Plataforma de Datos de Cliente (CDP): Un Cambio de Juego para el Marketing Impulsado por Datos y la Inteligencia Artificial

Understanding Customer Data Platforms (CDPs):Addressing Key Challenges:Consolidating Data Points:Integration and Machine Learning:Data Activation and Multi-Channel…

Jorge Cunha10 de noviembre de 2023

data-driven Analitica Digital Sin categorizar

La «Supuestamente Innecesaria» Importancia de los Datos y la Analítica Digital en Marketing

The "Supposedly Unnecessary" Decision-Making Targeting the "Ideal" AudienceMeasuring ROI Like a Pro Google Analytics 4…

Jorge Cunha7 de octubre de 2023

Analitica Digital Analitica Digital Digital Marketing Google Analytics 4 Google Analytics 4 Marketing Analytics

Entendiendo las Referencias en Google Analytics 4: Una Guía para Profesionales de Marketing

Google Analytics referencias

Jorge Cunha6 de octubre de 2023

focus on business outcomes, then focus on the tools.

data-driven Analitica Digital Google Analytics 4

ROI Impulsado por Datos: Dominando Analíticas Unificadas para Lograr Resultados Empresariales usando GA4, GTM y Firebase

Al cambiar el enfoque de las herramientas a los resultados empresariales que pueden lograr, las…

Jorge Cunha12 de septiembre de 2023

Customer centricity in omnichannel world

Analitica Digital data-driven

Aprovechando la Automatización del Marketing y la Integración de Datos para una Mayor Centralidad en el Cliente

En la era de la digitalización, las empresas buscan continuamente esfuerzos de marketing centrados en…

Jorge Cunha25 de agosto de 2023

data-driven marketing