A one-day intensive course: Build a secure, private AI marketing analyst using your own data and the IDIRA framework
You have the data. You have the tools (GA4, CRM, BigQuery). But you lack the time to connect the dots
The Reality: According to Dentsu’s Superpowers Index, “Ease is the new edge.” Buyers reward brands that simplify decision-making. If you cannot query your data instantly, you are losing that edge. Conversational AI Augments your marketing staff’s power to get insights and answers faster.
This is not a generic ChatGPT prompting course. We teach you how to deploy IDIRA.chat , for Solopreneurs & Power Users, a solution that keeps your data on your machine, not in the public.
The IDIRA Framework in Action:
• I (Integration): Connect siloed data sources (CRM, GA4).
• D (Data Collection): Validate and structure data for AI readability.
• I (Insights): Generate immediate answers to complex questions.
• R (Reports): Automate stakeholder dashboards.
• A (AI): Predict future outcomes (Churn, Next Best Offer).
Course Contents:
• Introduction: Why you should start with a Goal when going to AI?
• The State of Agentic Economy: Why is it important?
• The difference between For Solopreneurs/Power Users and Enterprise Solution
• Conversational Intelligence: Moving from SQL queries to natural language prompts.
• Local deployment in your Windows PC
Important Note:
Users should have administrative Privileges to set up applications when using the Microsoft Windows version 10 or 11 for Apple or Linux. There will be no support, only best effort.
Jorge Cunha is a Consultant in Corporate Digital Marketing Analytics & Metrics. With over a decade of experience, Jorge challenges the industry with one mantra: “It is necessary to measure to manage”. Jorge specialises in transforming data into strategic decisions using the proprietary IDIRA methodology.
Invest in Your Competitive Advantage.
Guarantee: We focus on helping you identify wasted budget and opportunties. If you cannot find at least 3 optimisation opportunities during the workshop, we offer a free 1 hour follow-up consultation.
This intensive one-day training course teaches marketers how to build a secure, private AI marketing analyst using their own data and the IDIRA framework. Unlike generic prompting courses, it focuses on deploying IDIRA.chat, a solution that allows you to query your data in natural language while keeping it private on your local Windows machine.
The IDIRA framework structures the transition from raw data to AI-driven action through five key stages:
I – Integration: Connecting siloed data sources like CRM and Google Analytics 4 (GA4).
D – Data Collection: Ensuring data is validated, structured, and resilient for AI readability.
I – Insights: Generating immediate, natural language answers to complex marketing questions.
R – Reports: Automating the creation of stakeholder dashboards and real-time reporting.
A – AI: Implementing predictive models for outcomes like churn or “Next Best Offer”.
The course is specifically designed for Decision Makers, including:
Strategic Leaders: Those needing to prove ROI to boards without getting lost in spreadsheets.
E-commerce Managers: Those seeking quick wins and automated insights to optimise sales funnels.
Technical Marketers: Those requiring step-by-step guides to master advanced AI and analytics tools.
Participants should use a Microsoft Windows PC (version 10 or 11) and have administrative privileges to set up applications. While the core training focuses on Windows, best-effort support is provided for Apple or Linux users.
The investment covers:
Full-day intensive training session.
30 days of post-course support for implementation.
Access to Executive Slides and configuration files used during training.
A 1-hour 1:1 session to complete your personal setup or troubleshoot issues.
This post is also available in:
Português (Portuguese (Portugal))
