Conversational AI Marketing Data-Driven Course and Get Your Insights Faster!

Stop Reporting on the Past. Start Conversing with Your Future.

A one-day intensive course: Build a secure, private AI marketing analyst using your own data and the IDIRA framework

Data Overload is the Enemy of Action

You have the data. You have the tools (GA4, CRM, BigQuery). But you lack the time to connect the dots
The Reality: According to Dentsu’s Superpowers Index, “Ease is the new edge.” Buyers reward brands that simplify decision-making. If you cannot query your data instantly, you are losing that edge. Conversational AI Augments your marketing staff’s power to get insights and answers faster.

Your Data. Your Way. Your Private AI.

This is not a generic ChatGPT prompting course. We teach you how to deploy IDIRA.chat , for Solopreneurs & Power Users, a solution that keeps your data on your machine, not in the public.

The IDIRA Framework in Action:
• I (Integration): Connect siloed data sources (CRM, GA4).
• D (Data Collection): Validate and structure data for AI readability.
• I (Insights): Generate immediate answers to complex questions.
• R (Reports): Automate stakeholder dashboards.
• A (AI): Predict future outcomes (Churn, Next Best Offer).

Know How To Talk to your Data, your Way

Course Contents:
• Introduction: Why you should start with a Goal when going to AI?
• The State of Agentic Economy: Why is it important?
• The difference between For Solopreneurs/Power Users and Enterprise Solution
• Conversational Intelligence: Moving from SQL queries to natural language prompts.
• Local deployment in your Windows PC

Designed for Decision Makers

• The Strategic Leader: Who needs to prove ROI to the board without getting lost in spreadsheets.
• The E-commerce Manager: Who needs quick wins and automated insights to optimise funnels.
• The Technical Marketer: Who needs step-by-step guides to master advanced analytics tools.

Important Note:
Users should have administrative Privileges to set up applications when using the Microsoft Windows version 10 or 11 for Apple or Linux. There will be no support, only best effort.

Jorge Cunha is a Consultant in Corporate Digital Marketing Analytics & Metrics. With over a decade of experience, Jorge challenges the industry with one mantra: “It is necessary to measure to manage”. Jorge specialises in transforming data into strategic decisions using the proprietary IDIRA methodology.

Invest in Your Competitive Advantage.

• Price: €450 + VAT
• 30 Days post-course support.
• Full-day training
• Access to the Executive Slides and configuration files used.
• + Session of 1 hour 1:1 to complete the setup or troubleshoot any issues.

Remote Online on 22nd January 2026, 9:30 am to 12:30 pm and 2:30 pm to 5:30 pm

Guarantee: We focus on helping you identify wasted budget and opportunties. If you cannot find at least 3 optimisation opportunities during the workshop, we offer a free 1 hour follow-up consultation.