IT Tech BuZ

Digital Analytics

In the scope of digital marketing, IT Tech BuZ implements Digital Marketing  analytics to optimise the efficiency of digital marketing and develop customer care initiatives.
‘You have to measure so you can manage’, that is our motto. If you want to improve your results, contact us. We promise to answer the following questions:
– What is the cost of acquiring new customers?
– To what extent does your website contribute to total sales?
– Is the support area of your website decreasing operating costs?
– Where do you stand in terms of digital analytics?

If you need a professional setup or wish to obtain quality data to make the best decisions for your business, find out more about our service at How to set up Google Analytics.
If you are having trouble or lack information on Google Analytics, we can make a Google Analytics audit.

Web Analytics a Definição

Our definition of digital analytics:
An analysis of metrics and performance indicators that coupled with the best online and offline marketing practices allow you to boost sales, reducing the cost of each sale and meeting your intended goals.

The definition provided by Avinash Kaushik, author of Web Analytics 2.0:
‘Digital analytics is the analysis of qualitative and quantitative data […] to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).’

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