Tying Good Data to Decisions

Google Analytics – Consulting, Set Up, and Analysis

Google Analytics is a web analytics tool that allows you to understand online behaviour from different traffic sources. Google Analytics offers a paid and a free version. To learn more about the different versions, please visit the Google Analytics website.

Regardless of the Google Analytics version you choose to use, you need to plan ahead – ideally at the inception of the project. That is the right moment to think about the business questions you want to analyse and the customer experience you want to provide. 

Thus, the set up stage focuses on planning, so management can make decisions with the highest quality. With this in mind, we will perform a post-Google Analytics audit (see Google Analytics Audit).

These are the steps to set up Google Analytics:

• Decide on the type of website by objective: online store; e-commerce (simple or complex); lead generation; customer care; blog.
• Make a list of the data points that will give you actionable information.
• Manage advertising (e.g., Adwords, Facebook).
• What are the primary and secondary goals (according to the type of website) that need to be set up?

Recommendations

When setting up online stores, you can include categories and subcategories that will help you to evaluate online behaviour. You should not make personal data available on the internet (e.g., email, IP, phone number, name).

We can help you at every stage of the process: planning, implementing, training, and following-up.