{"id":2927,"date":"2023-11-20T12:45:57","date_gmt":"2023-11-20T12:45:57","guid":{"rendered":"https:\/\/ittechbuz.com\/?p=2927"},"modified":"2026-09-05T02:24:53","modified_gmt":"2026-09-05T02:24:53","slug":"compreender-os-roll-ups-no-google-analytics-4-no-ga4-360-ou-configurar-nas-propriedades-do-ga4-std","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2023\/11\/20\/compreender-os-roll-ups-no-google-analytics-4-no-ga4-360-ou-configurar-nas-propriedades-do-ga4-std\/","title":{"rendered":"Compreender os Roll ups no Google Analytics 4: No GA4 360 ou configurar nas propriedades do GA4 STD."},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#create-digital-marketing-strategies-with-ga-4-360-s-roll-up-feature-a-game-changer-for-multi-website-and-apps-connecting-to-gmp\">Create Digital Marketing Strategies with GA4 360&#8217;s Roll-Up Feature: A Game Changer for Multi-website and App\u2019s connecting to GMP.<\/a><ul><li><a href=\"#benefits-of-using-ga-4-360-roll-ups\">Benefits of Using GA4 360 Roll-Up\u2019s:<\/a><\/li><li><a href=\"#considerations-for-implementing-roll-up-in-ga-4-360\">Considerations for Implementing Roll-Up in GA4 360:<\/a><ul><li><a href=\"#action-steps\">Action Steps:<\/a><\/li><\/ul><\/li><li><a href=\"#example-configuration\">Example configuration:<\/a><ul><li><a href=\"#ga-4-360-roll-up-configuration\">GA4 360 Roll-Up Configuration:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"create-digital-marketing-strategies-with-ga-4-360-s-roll-up-feature-a-game-changer-for-multi-website-and-apps-connecting-to-gmp\">Create Digital Marketing Strategies with GA4 360&#8217;s Roll-Up Feature: A Game Changer for Multi-website and App\u2019s connecting to GMP.<\/h2>\n\n<p class=\"wp-block-paragraph\">In the ever-evolving landscape of digital marketing, GA4 360&#8217;s roll-up feature is a required tool for marketers and decision-makers. To enable the aggregation of data across multiple GA4 properties, offering a consolidated view of the customer journey. This functionality is particularly beneficial for businesses managing several websites or apps, providing a holistic overview of their digital footprint.<\/p>\n\n<p class=\"wp-block-paragraph\">GA4 360&#8217;s roll-up feature represents a significant advancement for businesses managing multiple digital properties. It offers a comprehensive, efficient, and customizable approach to media activation on Google Ads and campaign data analysis with BigQuery. However, consider the technical, financial, and strategic implications to fully leverage its benefits.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"benefits-of-using-ga-4-360-roll-ups\"><strong>Benefits of Using GA4 360 Roll-Up\u2019s:<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Insights<\/strong>: Roll-up in GA4 360 gather data from various properties into a single property. This integration allows for a streamlined analysis of user behaviour across different platforms, essential for creating digital strategies.<\/li>\n\n\n\n<li><strong>Segmentation and Comparison<\/strong>: Easily compare performance across different properties. This is invaluable for understanding which areas are excelling and which require more focus.<\/li>\n\n\n\n<li><strong>Time Efficiency<\/strong>: By consolidating data, time spent on data analysis is significantly reduced, enabling quicker decision-making and strategy implementation.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"considerations-for-implementing-roll-up-in-ga-4-360\"><strong>Considerations for Implementing Roll-Up in GA4 360:<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Collection:<\/strong> It\u2019s crucial to have a clear plan for data common dataLayer and event structure.<\/li>\n\n\n\n<li><strong>Media activation:<\/strong> Consider your plan to have digital ecosystem tied together.<\/li>\n\n\n\n<li><strong>Data Complexity<\/strong>: The aggregation of data from multiple sources can lead to complexity in analysis.<\/li>\n\n\n\n<li><strong>Cost Implication<\/strong>: GA4 360 is a premium service, so consider the cost-benefit ratio for your organization.<\/li>\n\n\n\n<li><strong>Technical Expertise<\/strong>: Setting up and managing roll-up properties requires a good understanding of GA4. Ensure your team has the necessary skills or consider training.<\/li>\n\n\n\n<li><strong>Data Privacy Compliance<\/strong>: When consolidating data from multiple sources, adhere to data privacy laws and regulations.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\" id=\"action-steps\"><strong>Action Steps:<\/strong><\/h4>\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Evaluate Needs<\/strong>: Assess if roll-up properties align with your strategic goals.<\/li>\n\n\n\n<li><strong>Plan Setup<\/strong>: Define which properties to include and how data should be segmented.<\/li>\n\n\n\n<li><strong>Implement and Test<\/strong>: Set up the roll-up property in GA4 360 and test for data accuracy.<\/li>\n\n\n\n<li><strong>Train Team<\/strong>: Ensure your team is adept at using GA4 360 for maximum benefit.<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\" id=\"example-configuration\">Example configuration:<\/h3>\n\n<p class=\"wp-block-paragraph\">To set up a roll-up configuration in GA4 360 and GA4 properties for three websites (siteone.com, sitetwo.com, site3.com), where one property serves as a catch-all for all websites and the other three are for each website individually, follow these steps:<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"ga-4-360-roll-up-configuration\">GA4 360 Roll-Up Configuration:<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Create Individual Properties:\n<ul class=\"wp-block-list\">\n<li>First, establish a GA4 property for each of the three websites.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Set Up a Roll-Up Property: In GA4 360, create a new roll-up property.<ul><li>This roll-up property will aggregate data from the individual properties of each website.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Follow Google&#8217;s instructions for <a href=\"https:\/\/support.google.com\/analytics\/answer\/11539651\" target=\"_blank\" rel=\"noopener\">creating a roll-up property in GA4<\/a>\u200b\u200b.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Configure Data Streams:\n<ul class=\"wp-block-list\">\n<li>Add data streams from each website to the roll-up property, ensuring correct mapping to each individual property.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Understand Billing Implications:<ul><li>Be aware that events pushed to roll-ups in GA4 are billable, counting as half of a billable event. This will affect your monthly usage fees for GA4 360\u200b\u200b.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Conduct a cost-benefit analysis to determine if the convenience of roll-up properties outweighs the additional cost\u200b\u200b.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Reference:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/11526039\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/11526039<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/11539651\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/11539651<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Need to know more? <a href=\"https:\/\/ittechbuz.com\/en\/2023\/09\/12\/data-driven-roi-unified-analytics-achieve-business-outcomes-ga4-gtm-firebase\/\" data-type=\"post\" data-id=\"2717\">See our data-driven marketing strategy<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Need training to your team or to your self we have a offering that can be tailor made, <a href=\"https:\/\/ittechbuz.com\/en\/contactos\/\" data-type=\"page\" data-id=\"2293\">contact us for more information<\/a>! <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ittechbuz.com\/en\/servicos\/training\/google-analytics-4-training\/\" data-type=\"page\" data-id=\"2573\">See for your self we have a good foundation for Google Analytics 4 training<\/a> <\/p>\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2715 post type-post status-publish format-standard has-post-thumbnail category-analitica-digital category-compreender-o-ga4 category-google-analytics-4-2 tag-dicas-uteis tag-ga4-2\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2023\/09\/11\/razoes-para-o-aparecimento-do-valor-not-set-nos-relatorios-de-dados-no-google-analytics-4\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/GA4_not-set-e1694433007353.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Raz\u00f5es para o aparecimento do valor &#8220;(not set)&#8221; nos Relat\u00f3rios de Dados no Google Analytics 4:\" style=\"object-fit:cover;\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2023\/09\/11\/razoes-para-o-aparecimento-do-valor-not-set-nos-relatorios-de-dados-no-google-analytics-4\/\" target=\"_self\">Raz\u00f5es para o aparecimento do valor &#8220;(not set)&#8221; nos Relat\u00f3rios de Dados no Google Analytics 4:<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-2496 post type-post status-publish format-standard has-post-thumbnail category-analitica-digital category-uncategorized tag-digital-marketing\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a 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href=\"https:\/\/ittechbuz.com\/pt-pt\/2025\/01\/10\/o-framework-idira-uma-abordagem-baseada-em-dados-para-a-criacao-de-personas-no-marketing\/\" target=\"_self\">O Framework IDIRA: Uma Abordagem Baseada em Dados para a Cria\u00e7\u00e3o de Personas no Marketing<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-3937 post type-post status-publish format-standard has-post-thumbnail category-data-driven-digital-analytics-en category-digital-analytics-en tag-data-driven-marketing-2\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2024\/12\/29\/desafios-para-2025-no-marketing-data-driven\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Desafios para 2025 no Marketing Data-Driven\" style=\"object-fit:cover;\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640.webp 640w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2024\/12\/29\/desafios-para-2025-no-marketing-data-driven\/\" target=\"_self\">Desafios para 2025 no Marketing Data-Driven<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Create Digital Marketing Strategies with GA4 360&#8217;s Roll-Up Feature: A Game Changer for Multi-website and App\u2019s connecting to GMP. In the ever-evolving landscape of digital marketing, GA4 360&#8217;s roll-up feature&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,209],"tags":[223,18,224],"class_list":["post-2927","post","type-post","status-publish","format-standard","has-post-thumbnail","category-compreender-o-ga4","category-google-analytics-4-2","tag-dicas-uteis","tag-digital-marketing","tag-google-analytics-4-2"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/2927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=2927"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/2927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=2927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=2927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=2927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}