{"id":2772,"date":"2023-09-18T10:38:30","date_gmt":"2023-09-18T10:38:30","guid":{"rendered":"https:\/\/ittechbuz.com\/2023\/09\/18\/como-funcionam-as-conversoes-no-ga4\/"},"modified":"2026-09-27T00:06:20","modified_gmt":"2026-09-27T00:06:20","slug":"como-funcionam-as-conversoes-no-ga4","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2023\/09\/18\/como-funcionam-as-conversoes-no-ga4\/","title":{"rendered":"Como funcionam as Convers\u00f5es no GA4"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#heres-a-detailed-explanation-of-conversions-in-google-analytics-4\">Here&#8217;s a detailed explanation of conversions in Google Analytics 4:<\/a><\/li><li><a href=\"#what-are-conversions-in-ga-4\">What are Conversions in GA4?<\/a><\/li><li><a href=\"#how-to-set-up-conversions-in-ga-4\">How to Set Up Conversions in GA4:<\/a><\/li><li><a href=\"#conversions-reporting\">Conversions Reporting:<\/a><\/li><li><a href=\"#comparing-conversions-across-segments\">Comparing Conversions Across Segments:<\/a><\/li><li><a href=\"#value-driven-conversions\">Value-driven Conversions:<\/a><\/li><li><a href=\"#flexibility-with-conversion-attribution\">Flexibility with Conversion Attribution:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Google Analytics 4 (GA4)<\/strong> introduced a more flexible and user-centric way of measuring user interactions compared to Universal Analytics (UA). One of the significant changes was in the way conversions (or what were previously known as &#8220;goals&#8221; in UA) are defined and tracked<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"heres-a-detailed-explanation-of-conversions-in-google-analytics-4\">Here&#8217;s a detailed explanation of conversions in Google Analytics 4:<\/h3>\n\n<h3 class=\"wp-block-heading\" id=\"what-are-conversions-in-ga-4\">What are Conversions in GA4?<\/h3>\n\n<p class=\"wp-block-paragraph\">In GA4, conversions refer to any valuable user actions on your website or app. These can be anything from a user making a purchase, signing up for a newsletter, downloading an ebook, or any other action that&#8217;s valuable to your business.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>&#8220;Conversions can be counted for each time they happen or only one time for each session like on Universal Analytics.&#8221;<\/em><\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"how-to-set-up-conversions-in-ga-4\">How to Set Up Conversions in GA4:<\/h3>\n\n<p class=\"wp-block-paragraph\">In GA4, any event can be marked as a conversion. This is different from UA, where only specific goals could be defined as conversions.<\/p>\n\n<p class=\"wp-block-paragraph\">To set up a conversion:<\/p>\n\n<ol class=\"wp-block-list\" style=\"list-style-type:1\">\n<li>Go to your GA4 property.<\/li>\n\n\n\n<li>Click on &#8220;Events&#8221; under the &#8220;Configure&#8221; section.<\/li>\n\n\n\n<li>Locate the event you want to mark as a conversion and click on it.<\/li>\n\n\n\n<li>Toggle the \u201cMark as conversion\u201d switch.<\/li>\n\n\n\n<li>Your event is now tracked as a conversion.<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\" id=\"conversions-reporting\"><strong>Conversions Reporting:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">You can find data on your conversions in various parts of the GA4 interface.<\/p>\n\n<p class=\"wp-block-paragraph\">The &#8220;Life Cycle&#8221; reports will show conversion data in the context of the user journey, from acquisition to engagement and finally to conversion.<\/p>\n\n<p class=\"wp-block-paragraph\">The &#8220;User&#8221; reports help you understand more about the audience converting on your site.<\/p>\n\n<p class=\"wp-block-paragraph\">The &#8220;Events&#8221; reports show detailed data about the conversion events you&#8217;ve marked.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"comparing-conversions-across-segments\"><strong>Comparing Conversions Across Segments:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">One of the powerful features in GA4 is the ability to quickly compare conversions across user segments. You can create segments based on various parameters and then see how different groups of users convert.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"value-driven-conversions\"><strong><em>Value-driven Conversions:<\/em><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">In GA4, you can assign a monetary value to your conversions. This helps you quantify the impact of conversions on your business. It&#8217;s especially useful when analyzing return on ad spend or the overall value of your traffic.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"flexibility-with-conversion-attribution\"><strong>Flexibility with Conversion Attribution:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">GA4 introduces a more flexible approach to attribution. It allows for more sophisticated attribution models that can account for multiple touchpoints in a user&#8217;s conversion journey, unlike UA&#8217;s last-click model.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/13672281\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/13672281<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Need training ?<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ittechbuz.com\/pt-pt\/servicos\/formacao\/formacao-google-analytics-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">See our training in Google Analytics 4<\/a><\/div>\n<\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n<p class=\"wp-block-paragraph\"><strong><em>People like you are reading:<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n<ul class=\"wp-block-latest-posts__list is-grid wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Google Analytics Training\" style=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--150x150.webp 150w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--100x100.webp 100w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--140x140.webp 140w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--500x500.webp 500w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--350x350.webp 350w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--1000x1000.webp 1000w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--800x800.webp 800w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--300x300.webp 300w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--768x768.webp 768w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of-.webp 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/ittechbuz.com\/pt-pt\/2025\/03\/09\/desbloqueie-o-seu-potencial-com-a-nossa-formacao-em-google-analytics-4\/\">Desbloqueie o Seu Potencial com a Nossa Forma\u00e7\u00e3o em Google Analytics 4!<\/a><div class=\"wp-block-latest-posts__post-excerpt\">[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Working on data Personas\" style=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-150x150.jpg 150w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-100x100.webp 100w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-140x140.webp 140w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-500x500.webp 500w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-350x350.webp 350w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-1000x1000.webp 1000w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-800x800.webp 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/ittechbuz.com\/pt-pt\/2025\/01\/10\/o-framework-idira-uma-abordagem-baseada-em-dados-para-a-criacao-de-personas-no-marketing\/\">O Framework IDIRA: Uma Abordagem Baseada em Dados para a Cria\u00e7\u00e3o de Personas no Marketing<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Using Your Data to Craft Your Personas No panorama atual do marketing, a cria\u00e7\u00e3o de personas precisas e acion\u00e1veis \u00e9 um componente cr\u00edtico para alcan\u00e7ar p\u00fablicos-alvo de forma eficaz. As&#8230;<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Hands\" style=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-150x150.jpg 150w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-100x100.webp 100w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-140x140.webp 140w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-350x350.webp 350w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/ittechbuz.com\/pt-pt\/2024\/12\/29\/desafios-para-2025-no-marketing-data-driven\/\">Desafios para 2025 no Marketing Data-Driven<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Desafios para 2025 no Marketing Data-Driven Introdu\u00e7\u00e3o: desafios de Marketing para 2025 A economia em 2025 promete ser mais desafiadora e competitiva do que nunca. Para acompanhar esta evolu\u00e7\u00e3o, as&#8230;<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/11\/pexels-n-voitkevich-6214470-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"measurement and digital transactions. A laptop displaying &quot;ONLINE SHOP&quot; and a smartphone with &quot;PAY&quot; illustrate the online customer journey, from browsing to payment. The miniature shopping cart with packages symbolises tracked customer actions, essential for measuring conversion rates and transaction data. This setup highlights the importance of precise tracking and analytics in optimising the online shopping experience and understanding consumer behaviour in e-commerce.\" style=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/11\/pexels-n-voitkevich-6214470-150x150.jpg 150w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/11\/pexels-n-voitkevich-6214470-100x100.webp 100w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/11\/pexels-n-voitkevich-6214470-140x140.webp 140w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/11\/pexels-n-voitkevich-6214470-500x500.webp 500w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/11\/pexels-n-voitkevich-6214470-350x350.webp 350w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/11\/pexels-n-voitkevich-6214470-1000x1000.webp 1000w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/11\/pexels-n-voitkevich-6214470-800x800.webp 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/ittechbuz.com\/pt-pt\/2024\/11\/03\/a-importancia-da-medicao-e-qualidade-dos-dados-no-marketing-digital\/\">A Import\u00e2ncia da Medi\u00e7\u00e3o e Qualidade dos Dados no Marketing Digital<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Effective digital marketing strategies rely on precise measurement and high-quality data to drive impactful business outcomes. Quality data collection and insightful analysis are essential for understanding user behaviour, optimising resources,&#8230;<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-265087-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Data-driven Marketing image with a laptop and a tablet\" style=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-265087-150x150.jpg 150w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-265087-100x100.webp 100w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-265087-140x140.webp 140w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-265087-500x500.webp 500w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-265087-350x350.webp 350w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-265087-1000x1000.webp 1000w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-265087-800x800.webp 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/ittechbuz.com\/pt-pt\/2024\/09\/20\/esta-o-teu-google-analytics-4-preparado-para-o-pico-de-vendas\/\">Est\u00e1 o Teu Google Analytics 4 Preparado para o Pico de Vendas?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Aproxima-se a \u00e9poca do ano com maior volume de vendas, e \u00e9 crucial que as empresas estejam preparadas para tirar o m\u00e1ximo proveito dos seus dados. No entanto, muitos neg\u00f3cios&#8230;<\/div><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) introduced a more flexible and user-centric way of measuring user interactions compared to Universal Analytics (UA). One of the significant changes was in the way conversions&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,209],"tags":[223,18,210,224],"class_list":["post-2772","post","type-post","status-publish","format-standard","has-post-thumbnail","category-analitica-digital","category-google-analytics-4-2","tag-dicas-uteis","tag-digital-marketing","tag-ga4-2","tag-google-analytics-4-2"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/2772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=2772"}],"version-history":[{"count":1,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/2772\/revisions"}],"predecessor-version":[{"id":20110,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/2772\/revisions\/20110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media\/2770"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=2772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=2772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=2772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}