{"id":2700,"date":"2023-09-06T21:09:04","date_gmt":"2023-09-06T21:09:04","guid":{"rendered":"https:\/\/ittechbuz.com\/?p=2700"},"modified":"2026-09-15T02:11:39","modified_gmt":"2026-09-15T02:11:39","slug":"reconfiguracao-de-dimensoes-e-metricas-no-relatorio-traffic-acquisition-um-guia-estrategico","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2023\/09\/06\/reconfiguracao-de-dimensoes-e-metricas-no-relatorio-traffic-acquisition-um-guia-estrategico\/","title":{"rendered":"Reconfigura\u00e7\u00e3o de Dimens\u00f5es e M\u00e9tricas no Relat\u00f3rio &#8220;Traffic Acquisition&#8221;: Um Guia Estrat\u00e9gico"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Introduction<\/h3>\n\n<p class=\"wp-block-paragraph\">Understanding the importance of customizing reports in Google Analytics 4 is crucial for targeted data analysis tailored to your business needs. Indeed, you can modify the dimensions and metrics displayed in the Traffic Acquisition report. However, the approach you take to do this can have significant implications.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"486\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/image.png\" alt=\"\" class=\"wp-image-2703\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/image.png 895w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/image-300x163.png 300w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/image-768x417.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Pros and Cons of Modifying the Original Report:<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Customisation:<\/strong> Allows for analysis more aligned with the specific KPIs of your company.<\/li>\n\n\n\n<li><strong>Efficiency:<\/strong> Makes it easier to locate critical metrics without having to sift through generic reports.<\/li>\n\n\n\n<li><strong>Competency:<\/strong> Once you gain more experience, you can save time by updating the original report.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Risk of Error: Changing the original report could result in the loss of data or insights if poorly managed.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Complexity: Unless you have deep knowledge of GA4, modifying the original can be risky.<\/li>\n\n\n\n<li>Collaboration: Other team members using the same report may be adversely affected by the changes.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Recommendations<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">If you are a less experienced user or wish to preserve the original format, best practice would be to create a new version of the report. This will allow you to experiment with different metrics and dimensions without altering the base report that others may be using.<\/p>\n\n<p class=\"wp-block-paragraph\">For more experienced professionals who are confident in their understanding of the metrics, modifying the original report could be a more efficient option, as long as it&#8217;s done cautiously.<\/p>\n\n<h3 class=\"wp-block-heading\">Initial Steps<\/h3>\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the reports menu and select &#8220;Traffic Acquisition&#8221;.<\/li>\n\n\n\n<li>Look for the pencil icon to edit the report. (Note: If the icon is not visible, you likely do not have the permissions to edit the report). (See image below)<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"448\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1.png\" alt=\"picture from Google Analytics 4  traffic acquistion\" class=\"wp-image-2679\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1.png 1230w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1-300x109.png 300w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1-1024x373.png 1024w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1-768x280.png 768w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><figcaption class=\"wp-element-caption\">Step 1<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">In the subsequent step, based on what&#8217;s selected in the image from step 2, we can view the dimensions and metrics that are currently set. This view will inform the metrics we choose to select or modify.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"744\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step2.png\" alt=\"\" class=\"wp-image-2682\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step2.png 305w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step2-123x300.png 123w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><figcaption class=\"wp-element-caption\">Step 2<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Caution: Avoid Altering the &#8220;Report Template&#8221; Connection<\/p>\n\n<p class=\"wp-block-paragraph\">Note that while making modifications to dimensions and metrics, exercise caution to ensure that you do not alter the connection to the &#8220;Report Template.&#8221; Doing so could have significant consequences, impacting the standardisation and consistency of your reporting framework.<\/p>\n\n<p class=\"wp-block-paragraph\">In the next step, we have the option to remove or rearrange the order of the metric columns for better visualisation.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"909\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step3.png\" alt=\"\" class=\"wp-image-2685\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step3.png 311w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step3-103x300.png 103w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><figcaption class=\"wp-element-caption\">Step 3<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">In step 4, we can either type in the desired metric or scroll through the list until we find the metric we want to include. In this case, pay close attention to the specific metric you select, such as session conversion rate, bounce rate, etc.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"307\" height=\"919\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step4.png\" alt=\"\" class=\"wp-image-2688\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step4.png 307w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step4-100x300.png 100w\" sizes=\"auto, (max-width: 307px) 100vw, 307px\" \/><figcaption class=\"wp-element-caption\">Step 4<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><br \/>In the following step, after clicking the &#8216;Apply&#8217; button, we have the option to save the configuration we&#8217;ve made. We can either save it as a new report or save the changes to the current report. (Remember the initial note: &#8220;Exercise caution when saving your changes. Generally, it&#8217;s advised to save as a new report to avoid altering the original, unless you have extensive experience.&#8221;)<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"261\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/final-step6.png\" alt=\"\" class=\"wp-image-2691\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/final-step6.png 457w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/final-step6-300x171.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><figcaption class=\"wp-element-caption\">Step 5<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Takeway from Google Analytics 4 Standard Reports<\/h2>\n\n<p class=\"wp-block-paragraph\">So, we&#8217;ve learned that <strong>Google Analytics 4<\/strong> reports can be modified, and these changes will be uniform for all users in the standard edition. In the paid version (<strong>Google Analytics 4 360<\/strong>), it&#8217;s possible to have custom menus, allowing for tailored views depending on the type of user function.<\/p>\n\n<p class=\"wp-block-paragraph\">references : <a href=\"https:\/\/support.google.com\/analytics\/answer\/13943871?hl=en&amp;ref_topic=13818299&amp;sjid=9488098302275579131-EU\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/13943871?hl=en&amp;ref_topic=13818299&amp;sjid=9488098302275579131-EU<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2023\/08\/24\/compreender-o-google-analytics-4-ga4-principais-diferencas-e-atualizacoes-nos-relatorios-de-utilizador-e-de-trafego\/\" data-type=\"post\" data-id=\"2648\"><em><strong>Article of this series Google Analytics Tips and Tricks <\/strong><\/em><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">For <strong><a href=\"https:\/\/ittechbuz.com\/pt-pt\/servicos\/formacao\/formacao-google-analytics-4\/\" data-type=\"page\" data-id=\"2573\">Google Analytics 4<\/a><\/strong> Training please contact us<\/p>\n\n<p class=\"wp-block-paragraph\">Register for  <a href=\"https:\/\/ittechbuz.com\/pt-pt\/quick-audit-google-analytics-4\/\" data-type=\"page\" data-id=\"2593\">Google Analytics Free Quick Audit<\/a> <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2715 post type-post status-publish format-standard has-post-thumbnail category-google-analytics-4-digital-analytics-en category-digital-analytics-en category-understand-ga4 tag-dicas-uteis tag-ga4-2\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2023\/09\/11\/razoes-para-o-aparecimento-do-valor-not-set-nos-relatorios-de-dados-no-google-analytics-4\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/GA4_not-set-e1694433007353.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Raz\u00f5es para o aparecimento do valor &#8220;(not set)&#8221; nos Relat\u00f3rios de Dados no Google Analytics 4:\" style=\"object-fit:cover;\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2023\/09\/11\/razoes-para-o-aparecimento-do-valor-not-set-nos-relatorios-de-dados-no-google-analytics-4\/\" target=\"_self\">Raz\u00f5es para o aparecimento do valor &#8220;(not set)&#8221; nos Relat\u00f3rios de Dados no Google Analytics 4:<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-2496 post type-post status-publish format-standard has-post-thumbnail category-analitica-digital category-uncategorized tag-digital-marketing\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2023\/07\/02\/o-papel-crucial-dos-dados-de-qualidade-no-marketing-digital-impulsionando-resultados-de-negocios-centrados-no-cliente\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1919\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/07\/pexels-kevin-ku-577585-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"O Papel Crucial dos Dados de Qualidade no Marketing Digital: Impulsionando Resultados de Neg\u00f3cios Centrados no Cliente\" style=\"object-fit:cover;\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/07\/pexels-kevin-ku-577585-scaled.jpg 2560w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/07\/pexels-kevin-ku-577585-300x225.jpg 300w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/07\/pexels-kevin-ku-577585-1024x768.jpg 1024w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/07\/pexels-kevin-ku-577585-768x576.jpg 768w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/07\/pexels-kevin-ku-577585-1536x1152.jpg 1536w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/07\/pexels-kevin-ku-577585-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2023\/07\/02\/o-papel-crucial-dos-dados-de-qualidade-no-marketing-digital-impulsionando-resultados-de-negocios-centrados-no-cliente\/\" target=\"_self\">O Papel Crucial dos Dados de Qualidade no Marketing Digital: Impulsionando Resultados de Neg\u00f3cios Centrados no Cliente<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-4304 post type-post status-publish format-standard has-post-thumbnail category-google-analytics-4-digital-analytics-en category-data-driven-digital-analytics-en tag-formacao tag-ga4-2 tag-google-analytics-4-2\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2025\/03\/09\/desbloqueie-o-seu-potencial-com-a-nossa-formacao-em-google-analytics-4\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of-.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Desbloqueie o Seu Potencial com a Nossa Forma\u00e7\u00e3o em Google Analytics 4!\" style=\"object-fit:cover;\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of-.webp 1024w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--100x100.webp 100w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--140x140.webp 140w, 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https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/03\/DALL\u00b7E-2025-03-04-12.11.28-A-remote-training-session-with-a-humanized-and-casual-touch-inspired-by-Jorge-Cunha-and-Casualwares-approach.-The-image-features-a-diverse-group-of--768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2025\/03\/09\/desbloqueie-o-seu-potencial-com-a-nossa-formacao-em-google-analytics-4\/\" target=\"_self\">Desbloqueie o Seu Potencial com a Nossa Forma\u00e7\u00e3o em Google Analytics 4!<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-3982 post type-post status-publish format-standard has-post-thumbnail category-data-driven-digital-analytics-en category-idira tag-data-driven-marketing-2 tag-idira-pt-pt\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ittechbuz.com\/pt-pt\/2025\/01\/10\/o-framework-idira-uma-abordagem-baseada-em-dados-para-a-criacao-de-personas-no-marketing\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-scaled.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"O Framework IDIRA: Uma Abordagem Baseada em Dados para a Cria\u00e7\u00e3o de Personas no Marketing\" style=\"object-fit:cover;\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-scaled.webp 2560w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-1536x1024.jpg 1536w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-2048x1365.jpg 2048w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-900x600.webp 900w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-300x200.jpg 300w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-768x512.jpg 768w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a 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