{"id":1770,"date":"2009-07-26T15:59:00","date_gmt":"2009-07-26T15:59:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2009\/07\/26\/email-marketing-e-os-resultados-no-google-analytics-it-tech-buz\/"},"modified":"2009-07-26T15:59:00","modified_gmt":"2009-07-26T15:59:00","slug":"email-marketing-e-os-resultados-no-google-analytics-it-tech-buz","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2009\/07\/26\/email-marketing-e-os-resultados-no-google-analytics-it-tech-buz\/","title":{"rendered":"Email Marketing e os resultados no Google Analytics &#8211; IT Tech BuZ"},"content":{"rendered":"<p><span style=\"font-size: large;\">Nunca foi t\u00e3o simples colocar link&#8217;s nos email para efectuar a analise de quantas pessoas chegam ao seu site atrav\u00e9s do seu email e depois analisar o retorno. vejamos um exemplo :<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Vamos enviar um email e nos links devemos colocar a frente o que se encontra a azul<\/span><br \/><a href=\"http:\/\/jorge.m.cunha.googlepages.com\/newsletter3.html?utm_source=Newsletter&amp;utm_medium=email&amp;utm_content=Newsletter&amp;utm_campaign=Newsletter3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\">http:\/\/ittechbuz.com\/newsletter3.htm<span style=\"color: #3333ff;\">l?utm_source=<span style=\"color: #33cc00; font-weight: bold;\">Newsletter<\/span>&amp;utm_medium=<span style=\"color: #33cc00; font-weight: bold;\">email<\/span>&amp;utm_content=<span style=\"color: #33cc00; font-weight: bold;\">Newsletter<\/span>&amp;utm_campaign=<span style=\"color: #33cc00; font-weight: bold;\">Newsletter3<\/span><\/span><\/span><\/a><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">A seguir ao seu link colocar o seguinte alterando para o desejado<\/span><br \/><a href=\"http:\/\/jorge.m.cunha.googlepages.com\/newsletter3.htm?utm_source=Newsletter&amp;utm_medium=email&amp;utm_content=Newsletter&amp;utm_campaign=Newsletter3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3333ff; font-size: large;\">?utm_source=<span style=\"color: #33cc00; font-weight: bold;\">Newsletter<\/span>&amp;utm_medium=<span style=\"color: #33cc00; font-weight: bold;\">email<\/span>&amp;utm_content=<span style=\"color: #33cc00; font-weight: bold;\">Newsletter<\/span>&amp;utm_campaign=<span style=\"color: #33cc00; font-weight: bold;\">Newsletter3<\/span><\/span><\/a><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div><span style=\"font-size: large;\">&#8211; O que est\u00e1 a verde \u00e9 para alterar:<\/span><\/div>\n<div><span style=\"font-size: large;\">&#8211; Utm_source=Newsletter ,ou seja, para determinar qual a nossa  ac\u00e7\u00e3o<\/span><\/div>\n<div><span style=\"font-size: large;\">&#8211; utm_medium=email , ou seja , qual a forma de envio da nossa  ac\u00e7\u00e3o<\/span><\/div>\n<div><span style=\"font-size: large;\">&#8211; utm_content=Newsletter , ou seja, desta forma determino qual o conte\u00fado<\/span><\/div>\n<div><span style=\"font-size: large;\">&#8211; utm_campaign,ou seja, N\u00ba da Newsletter <\/span><\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Depois desta Informa\u00e7\u00e3o podemos visualiza-la no GA nas campanhas<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><a href=\"http:\/\/1.bp.blogspot.com\/_6td2D1kxrzM\/SOIMbnXapBI\/AAAAAAAAAK8\/cMo4rxfa84k\/s1600-h\/campaigns.jpg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" height=\"267\" id=\"BLOGGER_PHOTO_ID_5251773784030618642\" src=\"https:\/\/1.bp.blogspot.com\/_6td2D1kxrzM\/SOIMbnXapBI\/AAAAAAAAAK8\/cMo4rxfa84k\/s640\/campaigns.jpg\" style=\"display: block; margin: 0px auto 10px; text-align: center;\" width=\"640\" title=\"\"><\/span><\/a><br \/><span style=\"font-size: large;\">N\u00e3o esquecer de colocar o script que coloca tamb\u00e9m nas suas p\u00e1ginas do seu site<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Cr\u00e9ditos: Jorge Cunha em Http:\/\/ittechblogers.blogspot.com<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large; font-weight: bold;\">Artigo Relacionado com:<\/span><br \/><span style=\"font-size: large;\">V\u00ea mais em campanhas de email <a href=\"http:\/\/ittechbuz.blogspot.com\/2009\/05\/campanhas-de-email.html\" target=\"_blank\" rel=\"noopener\">http:\/\/ittechbuz.blogspot.com\/2009\/05\/campanhas-de-email.html<\/a><\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div><span style=\"font-size: large;\">Consulte as nossas solu\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nunca foi t\u00e3o simples colocar link&#8217;s nos email para efectuar a analise de quantas pessoas chegam ao seu site atrav\u00e9s do seu email e depois analisar o retorno. vejamos um&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,175,84],"tags":[],"class_list":["post-1770","post","type-post","status-publish","format-standard","category-email-marketing","category-newsletters","category-web-analytics"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1770\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}