{"id":1752,"date":"2010-02-21T00:27:00","date_gmt":"2010-02-21T00:27:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2010\/02\/21\/seo-search-engine-optimization\/"},"modified":"2010-02-21T00:27:00","modified_gmt":"2010-02-21T00:27:00","slug":"seo-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2010\/02\/21\/seo-search-engine-optimization\/","title":{"rendered":"SEO &#8211; Search Engine Optimization"},"content":{"rendered":"<div style=\"height: 0px;\"><\/div>\n<p>O&nbsp;<b>SEO<\/b> (<b>Search Engine Optimization<\/b>), ou se quiserem <b><a href=\"http:\/\/pt.wikipedia.org\/wiki\/Otimiza%C3%A7%C3%A3o_para_motores_de_busca\" target=\"_blank\" rel=\"noopener\">optimiza\u00e7\u00e3o de motores de pesquisa<\/a><\/b> serve para colocar o vosso site em posi\u00e7\u00f5es relevantes aquando da pesquisa dos utilizadores, nos motores de pesquisa, como por exemplo: &nbsp;<b><a href=\"http:\/\/www.google.pt\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/b>, <b><a href=\"http:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noopener\">Yahoo<\/a><\/b>, <b><a href=\"http:\/\/www.sapo.pt\/\" target=\"_blank\" rel=\"noopener\">Sapo<\/a><\/b> ou outro.<\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/_6td2D1kxrzM\/S4BwrT6O5mI\/AAAAAAAAAnY\/s60pY76LYY8\/s1600-h\/SEO_PPC.jpg\" style=\"margin-left: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" alt=\"SEO\" border=\"0\" height=\"272\" src=\"http:\/\/2.bp.blogspot.com\/_6td2D1kxrzM\/S4BwrT6O5mI\/AAAAAAAAAnY\/s60pY76LYY8\/s400\/SEO_PPC.jpg\" width=\"400\" title=\"\"><\/a><\/div>\n<div><\/div>\n<div>O <b>SEO<\/b>&nbsp;(<b>Search Engine Optimization<\/b>)&nbsp;\u00e9 usado para&nbsp;m\u00faltiplas&nbsp;fun\u00e7\u00f5es desde <b>comunica\u00e7\u00e3o<\/b> da marca, posicionamento &nbsp;na <b>Web<\/b> mas penso que se deve considerar em termos <b>empresariais<\/b> com objectivos concretos do <b>SEO<\/b> (<b>Search Engine Optimization<\/b>):<\/div>\n<div>\n<div>\n<ul>\n<li>Dar a conhecer o seu <b>Web site<\/b>&nbsp;<\/li>\n<li>Trazer tr\u00e1fego relevante para o seu <b>Web site<\/b>&nbsp;<\/li>\n<li><b>Ter novas oportunidades de neg\u00f3cio para a sua empresa<\/b><\/li>\n<\/ul>\n<div><span><span style=\"font-size: x-large;\">Factores a ter em conta:<\/span><\/span><\/div>\n<ul>\n<li><b>Conte\u00fado<\/b> relevante&nbsp;<\/li>\n<li>Idade do Dom\u00ednio ( <b>Web Site<\/b>)&nbsp;<\/li>\n<li>Alojamento do Dom\u00ednio e Estrutura do <b><a href=\"http:\/\/pt.wikipedia.org\/wiki\/Url\" target=\"_blank\" rel=\"noopener\">URL<\/a><\/b>&#8216;s<\/li>\n<li><b>Bounce Rate<\/b>&nbsp;(Taxa de Abandono)<\/li>\n<li><b>Palavras-Chave<\/b> relevantes para o seu <b>neg\u00f3cio<\/b>&nbsp;<\/li>\n<li>Efectuar troca de links com fontes cred\u00edveis&nbsp;<\/li>\n<li>Rapidez de carregamento das p\u00e1ginas<\/li>\n<li>Publicar <b>conte\u00fado<\/b> e links nas <b>Redes Sociais<\/b><\/li>\n<\/ul>\n<p><span><span style=\"font-size: x-large;\">Pensar e utilizar uma estrat\u00e9gia&nbsp;<\/span><\/span><\/p>\n<ul>\n<li>Efectuar <b>pesquisas<\/b> de <b>palavras chaves<\/b> para o seu <b>neg\u00f3cio<\/b>&nbsp;<\/li>\n<li>Se for um novo <b>neg\u00f3cio,<\/b> deve escolher o nome do <b>Web Site<\/b> de acordo com as <b>pesquisas<\/b>&nbsp;<\/li>\n<li>Escrever <b>conte\u00fado<\/b> refor\u00e7ando as <b>palavras-chave<\/b>&nbsp;<\/li>\n<li>Usar Ferramentas:&nbsp;<\/li>\n<ul>\n<li><b><a href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Web Analytics<\/a><\/b><\/li>\n<li><b><a href=\"http:\/\/www.google.com\/webmasters\/tools\/\" target=\"_blank\" rel=\"noopener\">Google Web Master Tools<\/a><\/b>&nbsp;<\/li>\n<li><b><a href=\"http:\/\/adwords.google.pt\/\" target=\"_blank\" rel=\"noopener\">Google Adwords&nbsp;<\/a><\/b><\/li>\n<li><b><a href=\"http:\/\/anuncios.sapo.pt\/\" target=\"_blank\" rel=\"noopener\">Sapo<\/a><\/b><\/li>\n<li><b><a href=\"http:\/\/www.google.com\/websiteoptimizer\" target=\"_blank\" rel=\"noopener\">Google Page Optimizer<\/a><\/b><\/li>\n<\/ul>\n<li>Os URL\u2019s devem ter as palavras-chave no seu caminho ~<\/li>\n<\/ul>\n<p>&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Exemplo mau: &nbsp;ex: <a href=\"http:\/\/ittechbuz.blogspot.com\/2009\/12\/it-tech-buz-medir-o-retorno-do-web.html%C2%A0\" target=\"_blank\" rel=\"noopener\">http:\/\/ittechbuz.blogspot.com\/2009\/12\/it-tech-buz-medir-o-retorno-do-web.html&nbsp;<\/a><\/p>\n<ul>\n<li>A densidade de <b>palavras chave<\/b> n\u00e3o deve exceder mais de 6 % em <b>palavras-chave<\/b>&nbsp;por pagina<\/li>\n<\/ul>\n<p><span><span style=\"font-size: x-large;\">F\u00f3rmula<\/span><\/span><\/p>\n<ul>\n<li>(palavras-chave * 100) \/ n\u00ba de palavras = x %&nbsp;<\/li>\n<\/ul>\n<\/div>\n<div>&nbsp;&nbsp; &nbsp; &nbsp; &nbsp;exemplo:<\/p>\n<ul>\n<li>&nbsp;Palavra <b>SEO<\/b> (9*100) \/ 567 = 1,58 %<\/li>\n<\/ul>\n<p><span><span style=\"font-size: x-large;\">Outros Artigos que podes ler:<\/span><\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/ittechbuz.blogspot.com\/2009\/09\/seo-e-ppc-o-que-sao-qual-sua.html\" target=\"_blank\" rel=\"noopener\">SEO e PPC o que s\u00e3o? e qual a sua import\u00e2ncia?<\/a><\/li>\n<li><a href=\"http:\/\/ittechbuz.blogspot.com\/2009\/09\/utilitarios-para-melhorar-seo-e-o-ppc.html\" target=\"_blank\" rel=\"noopener\">SEO e PPC&nbsp;Utilit\u00e1rios<\/a>&nbsp;<\/li>\n<li><a href=\"http:\/\/ittechbuz.blogspot.com\/2010\/01\/it-tech-buz-url-shortener-o-melhor.html\" target=\"_blank\" rel=\"noopener\">URL Shortener as Redes Sociais e o Google Analytics<\/a><\/li>\n<li><a href=\"http:\/\/ittechbuz.blogspot.com\/2009\/12\/it-tech-buz-medir-o-retorno-do-web.html\" target=\"_blank\" rel=\"noopener\">Web Marketing &nbsp;ROI<\/a><\/li>\n<li><a href=\"http:\/\/ittechbuz.blogspot.com\/2010\/02\/buzz-marketing-it-tech-buz.html\" target=\"_blank\" rel=\"noopener\">Buzz Marketing<\/a><\/li>\n<li><a href=\"http:\/\/ittechbuz.blogspot.com\/2010\/02\/it-tech-buz-o-google-buzz-luta-continua.html\" target=\"_blank\" rel=\"noopener\">Google Buzz a Luta Continua pelas Redes Sociais<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O&nbsp;SEO (Search Engine Optimization), ou se quiserem optimiza\u00e7\u00e3o de motores de pesquisa serve para colocar o vosso site em posi\u00e7\u00f5es relevantes aquando da pesquisa dos utilizadores, nos motores de pesquisa,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,143,163,84],"tags":[],"class_list":["post-1752","post","type-post","status-publish","format-standard","category-corporativo","category-empresa","category-palavras-chave","category-web-analytics"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1752"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1752\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}