{"id":1735,"date":"2010-05-23T23:18:00","date_gmt":"2010-05-23T23:18:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2010\/05\/23\/usar-os-eventos-do-google-analytics\/"},"modified":"2010-05-23T23:18:00","modified_gmt":"2010-05-23T23:18:00","slug":"usar-os-eventos-do-google-analytics","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2010\/05\/23\/usar-os-eventos-do-google-analytics\/","title":{"rendered":"Usar os Eventos do Google Analytics"},"content":{"rendered":"<p><span style=\"font-size: large;\">Os eventos do <a href=\"http:\/\/code.google.com\/intl\/pt-PT\/apis\/analytics\/docs\/tracking\/eventTrackerGuide.html\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> permitem que possa ser medida seja um link externo, um ficheiro, p\u00e1ginas virtuais. Existe muita&nbsp;criatividade&nbsp;neste campo, mas neste exemplo vou us\u00e1-lo para saber qual o link em que os visitantes&nbsp;saem&nbsp;do <b>Web Site<\/b>, mas antes precisamos de saber de perceber o conceito que apareceu para perceber que determinadas ac\u00e7\u00f5es em determinados <b>Web Sites<\/b> que tem as chamadas RIAs (Rich Internet Aplication &#8211; aplica\u00e7\u00f5es&nbsp;multim\u00e9dia tais como <b>video<\/b>)<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Vejamos este exemplo \u00e9 preciso editar a pagina do web site para ver este link<\/span><br \/><span style=\"font-size: large; margin-left: 1em; margin-right: 1em;\"><\/span><\/p>\n<blockquote><p><span style=\"font-size: large;\"><span>onclick=&#8221;ga<\/span><span>(<\/span><span>&#8216;send&#8217;<\/span><span>,<\/span><span> <\/span><span>&#8216;event&#8217;<\/span><span>,<\/span><span> <\/span><span>[<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#eventCategory\" target=\"_blank\" rel=\"noopener\"><span>eventCategory<\/span><\/a><span>],<\/span><span> <\/span><span>[<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#eventAction\" target=\"_blank\" rel=\"noopener\"><span>eventAction<\/span><\/a><span>],<\/span><span> <\/span><span>[<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#eventLabel\" target=\"_blank\" rel=\"noopener\"><span>eventLabel<\/span><\/a><span>],<\/span><span> <\/span><span>[<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#eventValue\" target=\"_blank\" rel=\"noopener\"><span>eventValue<\/span><\/a><span>],<\/span><span> <\/span><span>[<\/span><span>fieldsObject<\/span><span>]);&#8221;<\/span><\/span><\/p><\/blockquote>\n<pre><div><br \/><div aria-label=\"Tema escuro\" data-category=\"Site-Wide Custom Events\" data-label=\"Dark Code Toggle\" data-title=\"Tema escuro\" data-tooltip-align=\"b,c\" data-tooltip=\"Tema escuro\" track-name=\"darkCodeToggle\" track-type=\"exampleCode\"><br \/><\/div><br \/><div aria-label=\"Clique para copiar\" data-category=\"Site-Wide Custom Events\" data-label=\"Click To Copy\" data-title=\"Clique para copiar\" data-tooltip-align=\"b,c\" data-tooltip=\"Clique para copiar\" track-name=\"clickToCopy\" track-type=\"exampleCode\"><br \/><\/div><br \/><\/div><br \/><\/pre>\n<pre><span style=\"font-size: large;\"><span><br \/><\/span><\/span><\/pre>\n<div><span style=\"font-size: large;\"><a href=\"http:\/\/2.bp.blogspot.com\/_6td2D1kxrzM\/S_muU1kDi2I\/AAAAAAAAAs4\/3xh1bzWiMj0\/s1600\/track_events_google_analytics.jpg\" style=\"margin-left: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><\/a><br \/><\/span><\/p>\n<div><span style=\"font-size: large;\">Quando definimos o <b>onclick=&#8221;<\/b><\/span><span style=\"font-size: large;\">ga<\/span><span style=\"font-size: large;\">(<\/span><span style=\"font-size: large;\">&#8216;send&#8217;<\/span><span style=\"font-size: large;\">,<\/span><span style=\"font-size: large;\">&nbsp;<\/span><span style=\"font-size: large;\">&#8216;event&#8217;<\/span><span style=\"font-size: large;\">,<\/span><span style=\"font-size: large;\">&nbsp;<\/span><span style=\"font-size: large;\">[<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#eventCategory\" style=\"font-size: x-large;\" target=\"_blank\" rel=\"noopener\"><span>eventCategory<\/span><\/a><span style=\"font-size: large;\">],<\/span><span style=\"font-size: large;\">&nbsp;<\/span><span style=\"font-size: large;\">[<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#eventAction\" style=\"font-size: x-large;\" target=\"_blank\" rel=\"noopener\"><span>eventAction<\/span><\/a><span style=\"font-size: large;\">],<\/span><span style=\"font-size: large;\">&nbsp;<\/span><span style=\"font-size: large;\">[<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#eventLabel\" style=\"font-size: x-large;\" target=\"_blank\" rel=\"noopener\"><span>eventLabel<\/span><\/a><span style=\"font-size: large;\">],<\/span><span style=\"font-size: large;\">&nbsp;<\/span><span style=\"font-size: large;\">[<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#eventValue\" style=\"font-size: x-large;\" target=\"_blank\" rel=\"noopener\"><span>eventValue<\/span><\/a><span style=\"font-size: large;\">],<\/span><span style=\"font-size: large;\">&nbsp;<\/span><span style=\"font-size: large;\">[<\/span><span style=\"font-size: large;\">fieldsObject<\/span><span style=\"font-size: large;\">]);<\/span><span style=\"font-size: large;\"><b><span style=\"font-weight: normal;\">&#8220;<\/span><\/b><\/span><br \/><span style=\"font-size: large;\"><b><span style=\"font-weight: normal;\"><br \/><\/span><\/b><\/span><\/div>\n<div><span style=\"font-size: large;\"><b>EventCategory ou Categoria<\/b>= Categoria da ac\u00e7\u00e3o por exemplo &#8216;OutgoingLinks&#8217;, ou seja links para fora do blogue e que me interessa contabilizar<\/span><\/div>\n<div><span style=\"font-size: large;\"><b>Event Action ou Ac\u00e7\u00e3o<\/b>=Qual ac\u00e7\u00e3o dentro da categoria neste caso \u00e9 um link<\/span><\/div>\n<div><span style=\"font-size: large;\"><b>Event Label ou Etiqueta<\/b>=Este valor \u00e9 opcional&nbsp;<\/span><\/div>\n<div><span style=\"font-size: large;\"><b>Event Value ou Valor<\/b>=O este&nbsp;par\u00e2metro&nbsp;permite-nos dar um valor&nbsp;num\u00e9rico&nbsp;que neste caso \u00e9 1<\/span><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: large;\">Depois \u00e9 visualizar no <b>Google Analytics <\/b>conforme imagem em baixo:<\/span><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/_6td2D1kxrzM\/S_m1v3pESWI\/AAAAAAAAAtA\/yBz6kuTe2Y0\/s1600\/track_events_google_analytics_detalhe.jpg\" style=\"margin-left: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"240\" src=\"https:\/\/3.bp.blogspot.com\/_6td2D1kxrzM\/S_m1v3pESWI\/AAAAAAAAAtA\/yBz6kuTe2Y0\/s640\/track_events_google_analytics_detalhe.jpg\" width=\"640\" title=\"\"><\/span><\/a><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: large;\">Tamb\u00e9m pode utilizar para downloads de ficheiros atrav\u00e9s dos links<\/span><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Mais dados em&nbsp;<\/span><\/div>\n<div>\n<ul>\n<li><span style=\"font-size: large;\">C\u00f3digo do Analytics analytics,js&nbsp;<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/events\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/events<\/a><\/span><\/li>\n<\/ul>\n<div><\/div>\n<\/div>\n<\/div>\n<div><span style=\"font-size: large;\">Consulte as nossas solu\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Os eventos do Google Analytics permitem que possa ser medida seja um link externo, um ficheiro, p\u00e1ginas virtuais. Existe muita&nbsp;criatividade&nbsp;neste campo, mas neste exemplo vou us\u00e1-lo para saber qual o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161,84,132],"tags":[],"class_list":["post-1735","post","type-post","status-publish","format-standard","category-utilitarios","category-web-analytics","category-web-marketing"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1735"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1735\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}