{"id":1725,"date":"2010-09-19T20:06:00","date_gmt":"2010-09-19T20:06:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2010\/09\/19\/as-top-5-metricas-para-o-teu-web-site\/"},"modified":"2010-09-19T20:06:00","modified_gmt":"2010-09-19T20:06:00","slug":"as-top-5-metricas-para-o-teu-web-site","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2010\/09\/19\/as-top-5-metricas-para-o-teu-web-site\/","title":{"rendered":"As Top 5 m\u00e9tricas para o teu Web Site"},"content":{"rendered":"<p><span style=\"font-size: large;\">Como sabem qualquer Website tem um conjunto de objectivos definidos a partida. As m\u00e9tricas que vou dizer s\u00e3o das mais importantes para todos os tipos de Websites. Mas o entendimento das m\u00e9tricas deve ser analisado com contexto de cada website<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">1 &#8211; <b>Bounce Rate<\/b><\/span><br \/><span style=\"font-size: large;\">Quando os visitantes est\u00e3o menos de 10 segundos no seu Web Site, ou seja, entraram e&nbsp;sa\u00edram&nbsp;logo.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s1600\/semaforo_dreamstime_10545294.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s200\/semaforo_dreamstime_10545294.jpg\" width=\"111\" title=\"\"><\/span><\/a><\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Vermelho quando \u00e9 maior que 60 %<\/span><\/li>\n<li><span style=\"font-size: large;\">Amarelo quando anda entre os 45% e 60%<\/span><\/li>\n<li><span style=\"font-size: large;\">Verde Quando \u00e9 &nbsp;menor que 45%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Deve tamb\u00e9m analisar as paginas que tem pior&nbsp;performance&nbsp;&nbsp;e optimiza-las.<\/span><br \/><span style=\"font-size: large;\">Titulo e conte\u00fado.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Nota: Para blogues \u00e9 diferente.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">2 &#8211; <b>Pesquisa&nbsp;Org\u00e2nica (tr\u00e1fego&nbsp;que n\u00e3o \u00e9 pago)<\/b><\/span><br \/><span style=\"font-size: large;\">Quais as palavras-chave e os motores de pesquisa que chegam ao seu site, pode e deve analisar quais as p\u00e1ginas de destino (Landing pages) que est\u00e3o ligadas as suas palavras-chave.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s1600\/semaforo_dreamstime_10545294.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s200\/semaforo_dreamstime_10545294.jpg\" width=\"110\" title=\"\"><\/span><\/a><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\">Vermelho quando \u00e9 menor que 15 % da m\u00e9dia de visitas<\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\">Amarelo quando anda entre os 15% e 30%&nbsp;da m\u00e9dia de visitas<\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\">Verde Quando \u00e9 &nbsp;maior que 30%&nbsp;da m\u00e9dia de visitas<\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\">3 &#8211; &nbsp;<b>Paginas\/visitas<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Quantas paginas as visitas v\u00eaem em m\u00e9dia quando navegam no Web Site<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s1600\/semaforo_dreamstime_10545294.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s200\/semaforo_dreamstime_10545294.jpg\" width=\"111\" title=\"\"><\/span><\/a><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Vermelho Quando \u00e9 menor ou igual a 1,5<\/span><\/li>\n<li><span style=\"font-size: large;\">Amarelo Quando anda entre os 1,5 e 2<\/span><\/li>\n<li><span style=\"font-size: large;\">Verde Quando \u00e9 &nbsp;maior que 2<\/span><\/li>\n<\/ul>\n<\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">4 &#8211;&nbsp;<b>Tr\u00e1fego&nbsp;Directo&nbsp;<\/b><\/span><br \/><span style=\"font-size: large;\">Aqui \u00e9 uma&nbsp;m\u00e9trica&nbsp;muito importante porque demonstra quais as pessoas que v\u00e3o ao seu Web Site, depois de adicionarem aos favoritos do seu navegador (browser)<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s1600\/semaforo_dreamstime_10545294.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s200\/semaforo_dreamstime_10545294.jpg\" width=\"111\" title=\"\"><\/span><\/a><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Vermelho Quando \u00e9 menor ou igual 5%<\/span><\/li>\n<li><span style=\"font-size: large;\">Amarelo Quando anda entre os 5% a 10%<\/span><\/li>\n<li><span style=\"font-size: large;\">Verde Quando \u00e9 &nbsp;maior que 10%<\/span><\/li>\n<\/ul>\n<\/div>\n<div>\n<p><\/div>\n<p><span style=\"font-size: large;\">Nota:<\/span><span style=\"font-size: large;\">Ter\u00e1 de fazer exclus\u00e3o do seu pr\u00f3prio&nbsp;tr\u00e1fego.<\/span><\/p>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">5 &#8211; <b>% Novos Visitantes vs Visitantes que voltaram<\/b><\/span><br \/><b><span style=\"font-size: large;\"><br \/><\/span><\/b><br \/><span style=\"font-size: large;\">Esta m\u00e9trica representa se est\u00e1 fidelizar e se est\u00e1 a captar&nbsp;novos visitantes, ou se est\u00e1 a cativar novos.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s1600\/semaforo_dreamstime_10545294.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/4.bp.blogspot.com\/_6td2D1kxrzM\/TJZpiQgpz0I\/AAAAAAAAAx4\/rikzIRV4-z4\/s200\/semaforo_dreamstime_10545294.jpg\" width=\"111\" title=\"\"><\/span><\/a><\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Vermelho Quando \u00e9 menor ou igual a 40%&nbsp;<\/span><\/li>\n<li><span style=\"font-size: large;\">Amarelo Quando anda entre os 50 &nbsp;e &nbsp;60%<\/span><\/li>\n<li><span style=\"font-size: large;\">Verde Quando \u00e9 &nbsp;maior que 60%<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Quando se vai para as rede sociais deve-se ter o Web Site bem optimizado, haveria mais m\u00e9tricas para acrescentar.<\/span><br \/><span style=\"font-size: large;\">D\u00eaem&nbsp;sugest\u00f5es do que gostavam de ser medido e outras quest\u00f5es associadas.<\/span><\/p>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Consulte as nossas solu\u00e7\u00f5es:<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Como sabem qualquer Website tem um conjunto de objectivos definidos a partida. As m\u00e9tricas que vou dizer s\u00e3o das mais importantes para todos os tipos de Websites. Mas o entendimento&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125,84],"tags":[],"class_list":["post-1725","post","type-post","status-publish","format-standard","category-metricas","category-web-analytics"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1725"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1725\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}