{"id":1711,"date":"2011-04-30T21:29:00","date_gmt":"2011-04-30T21:29:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2011\/04\/30\/workshop-inteligencia-na-web-analitica\/"},"modified":"2011-04-30T21:29:00","modified_gmt":"2011-04-30T21:29:00","slug":"workshop-inteligencia-na-web-analitica","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2011\/04\/30\/workshop-inteligencia-na-web-analitica\/","title":{"rendered":"WorkShop Intelig\u00eancia na Web Anal\u00edtica"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\"><span style=\"font-size: large;\">Nos dias que correm cada vez mais as empresas investem na Web, canalizando grande parte dos seus recursos &nbsp;do marketing.&nbsp;Mas para saber para onde quer ir tem de saber o ponto de partida<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"font-family: helvetica, arial, sans-serif; margin: 0px; padding: 0px 0px 8px;\"><span style=\"font-family: &quot;times new roman&quot;; font-size: large;\"><\/span><\/div>\n<div style=\"font-family: helvetica, arial, sans-serif; margin: 0px; padding: 0px 0px 8px;\"><span style=\"font-family: &quot;times new roman&quot;; font-size: large;\">&nbsp;A grande maioria das empresas n\u00e3o analisa de forma consistente os resultados, desta forma n\u00e3o toma as decis\u00f5es mais adequadas..<\/span><\/div>\n<div style=\"font-family: helvetica, arial, sans-serif; margin: 0px; padding: 0px 0px 8px;\"><span style=\"font-family: &quot;times new roman&quot;;\"><span mce_fixed=\"1\" mce_name=\"strong\" mce_style=\"font-weight: bold;\" style=\"font-size: large;\">Este WorkShop vai ao encontro dos seguintes objetivos:<\/span><\/span><\/div>\n<ul style=\"font-family: helvetica, arial, sans-serif;\">\n<li><span style=\"font-family: &quot;times new roman&quot;; font-size: large;\">Quais os&nbsp;<a href=\"http:\/\/ittechbuz.blogspot.com\/2011\/03\/na-web-usas-kpis.html\" mce_href=\"http:\/\/ittechbuz.blogspot.com\/2011\/03\/na-web-usas-kpis.html\" style=\"color: #ee6600; text-decoration: none;\" mce_ target=\"_blank\" rel=\"noopener\">KPIS<\/a>&nbsp;que se adequam ao neg\u00f3cio da sua empresa e tipo de Web site<\/span><\/li>\n<li><span style=\"font-family: &quot;times new roman&quot;; font-size: large;\">Como se deve medir e o que importa realmente<\/span><\/li>\n<li><span style=\"font-family: &quot;times new roman&quot;; font-size: large;\">Como apresentar os resultados da an\u00e1lise Web aos interlocutores respetivos, nomeadamente a Equipa de Gest\u00e3o, Marketing e Suporte a Clientes.<\/span><\/li>\n<li><span style=\"font-family: &quot;times new roman&quot;; font-size: large;\">Como tomar decis\u00f5es e efetuar testes baseados na &#8220;framework&#8221; de Intelig\u00eancia Web.<\/span><\/li>\n<\/ul>\n<div style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-family: &quot;times new roman&quot;;\"><span mce_style=\"text-decoration: underline;\"><span mce_fixed=\"1\" mce_name=\"strong\" mce_style=\"font-weight: bold;\" style=\"font-size: large;\">Agenda:<\/span><\/span><\/span><\/div>\n<ul style=\"font-family: helvetica, arial, sans-serif;\">\n<li><span style=\"font-family: &quot;times new roman&quot;; font-size: large;\"><span mce_fixed=\"1\" mce_name=\"strong\" mce_style=\"font-weight: bold;\">10 Horas&nbsp;<\/span>&#8211; Inicio<span mce_fixed=\"1\" mce_name=\"strong\" mce_style=\"font-weight: bold;\">&nbsp;<\/span>\n<ul>\n<li>KPI&#8217;s<span mce_fixed=\"1\" mce_name=\"strong\" mce_style=\"font-weight: bold;\">&nbsp;&nbsp;<\/span>para Web sites, cujo objetivo \u00e9 captar novos clientes, vender em platformas e-commerce, dar suporte aos clientes<\/li>\n<li>Como montar a sua &#8220;framework&#8221; de Intelig\u00eancia Web<\/li>\n<\/ul>\n<ul>\n<li>Exemplos de Apresenta\u00e7\u00e3o de An\u00e1lise Web para os diferentes departamentos de uma empresa<\/li>\n<li>Perguntas e Respostas<\/li>\n<\/ul>\n<p><\/span><\/li>\n<li><span style=\"font-family: &quot;times new roman&quot;; font-size: large;\"><span mce_fixed=\"1\" mce_name=\"strong\" mce_style=\"font-weight: bold;\">13 Horas &#8211;&nbsp;<\/span>Fim<\/span><\/li>\n<\/ul>\n<p><b><u><span style=\"font-size: large;\">Data:<\/span><\/u><\/b><br \/><b><span style=\"font-size: large;\">Dia 14 de Maio de 2011<\/span><\/b><\/p>\n<p><span style=\"font-size: large;\"><img decoding=\"async\" alt=\"WorkShop Intelig\u00eancia na Web Analitica   in Lisboa, Portugal  on Eventbrite\" border=\"0\" src=\"http:\/\/www.eventbrite.com\/registerbutton?eid=1633591115\" title=\"\"><\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div><span style=\"font-size: large;\"><b><u>P\u00fablico Alvo<\/u>:<\/b>&nbsp;Equipas de Gest\u00e3o, Marketing, Analistas de Intelig\u00eancia Web e outros interessados nesta&nbsp;mat\u00e9ria.<\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-family: &quot;helvetica&quot; , &quot;arial&quot; , sans-serif; font-size: large; font-weight: bold; white-space: pre;\"><u>Local:<\/u>&nbsp;<\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-family: &quot;helvetica&quot; , &quot;arial&quot; , sans-serif; font-size: x-small;\"><span style=\"font-size: large; white-space: pre;\"><b><\/b>No Hotel F\u00e9nix Urban <b><span style=\"font-weight: normal;\">em Lisboa ver no Google Maps em <a href=\"http:\/\/goo.gl\/maps\/tY37\" target=\"_blank\" rel=\"noopener\">http:\/\/goo.gl\/maps\/tY37<\/a><\/span><\/b><\/span><\/span><\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"border-collapse: collapse; font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif; font-size: large;\"><span dir=\"ltr\" style=\"display: block;\">Avenida Antonio Augusto Aguiar 14,&nbsp;<\/span><span dir=\"ltr\" style=\"display: block;\">1050-016 Lisboa<\/span><span style=\"display: inline;\"><span dir=\"ltr\"><nobr>Telf. 213 515 000<\/nobr>&nbsp;<\/span>\u200e<\/span><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><span style=\"font-size: large;\"><u style=\"font-weight: bold;\">Consultor:&nbsp;<\/u>Jorge Cunha&nbsp;<\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\">\n<p><span style=\"font-size: large;\">Consulte tamb\u00e9m as nossas solu\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<p><b><span style=\"-webkit-text-decorations-in-effect: none; font-weight: normal;\"><br \/><\/span><\/b><\/div>\n<div style=\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><b><\/b><\/div>\n<div style=\"-webkit-text-decorations-in-effect: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"><\/div>\n<\/div>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nos dias que correm cada vez mais as empresas investem na Web, canalizando grande parte dos seus recursos &nbsp;do marketing.&nbsp;Mas para saber para onde quer ir tem de saber o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,58,91],"tags":[],"class_list":["post-1711","post","type-post","status-publish","format-standard","category-inteligencia","category-web-analitica","category-workshops"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1711"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1711\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}