{"id":1692,"date":"2012-02-27T16:38:00","date_gmt":"2012-02-27T16:38:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2012\/02\/27\/workshop-web-analitica-medir-o-marketing-digital-para-gerir\/"},"modified":"2012-02-27T16:38:00","modified_gmt":"2012-02-27T16:38:00","slug":"workshop-web-analitica-medir-o-marketing-digital-para-gerir","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2012\/02\/27\/workshop-web-analitica-medir-o-marketing-digital-para-gerir\/","title":{"rendered":"Workshop Web Anal\u00edtica &#8211; Medir o Marketing Digital para Gerir"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\"><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">Em colabora\u00e7\u00e3o com a&nbsp;<\/span><strong>Upskills<\/strong><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">&nbsp;este&nbsp;<\/span><strong style=\"-webkit-text-size-adjust: none; background-color: white; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">Workshop<\/strong><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">&nbsp;tem como objetivo, colocar este assunto no topo das agendas dos marketers, pois a&nbsp;<\/span><strong style=\"-webkit-text-size-adjust: none; background-color: white; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">Web anal\u00edtica<\/strong><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">&nbsp;tem como &nbsp;principal objetivo dar informa\u00e7\u00e3o contextualizada e uniformizada de forma a que se possa gerir tomando decis\u00f5es informadas.<\/span><\/p>\n<div style=\"-webkit-text-size-adjust: none; background-color: white; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">Neste WorkShop vai ser abordado os seguintes 4 pontos:<\/div>\n<ul style=\"background-color: white;\">\n<li><span style=\"color: #505050; font-family: &quot;trebuchet ms&quot;;\"><span style=\"-webkit-text-size-adjust: none; font-size: 14px; line-height: 21px;\">O que \u00e9 a Web&nbsp;Anal\u00edtica?<\/span><\/span><\/li>\n<li style=\"-webkit-text-size-adjust: none; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">Quais as tecnologias dispon\u00edveis?<\/li>\n<li style=\"-webkit-text-size-adjust: none; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">Estabelecer objetivos de Sucesso para campanhas e meios de Marketing Digital.<\/li>\n<li style=\"-webkit-text-size-adjust: none; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">Caso de estudo da Bang &amp; Olufsen.(Identificar o que medir, o que se pode melhorar e qual o crit\u00e9rio?)<\/li>\n<\/ul>\n<p><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">Regista-te \u00e9 &nbsp;&nbsp;<\/span><strong style=\"-webkit-text-size-adjust: none; background-color: white; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">g r a t u i t o<\/strong><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">&nbsp;atrav\u00e9s deste Link&nbsp;<\/span>http:\/\/ittechbuz16032012.eventbrite.com<span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">&nbsp;<\/span><br \/><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">Data:&nbsp;<\/span><strong style=\"-webkit-text-size-adjust: none; background-color: white; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">16 de Mar\u00e7o de 2012<\/strong><br \/><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\">das: 14:30 \u00e1s 16:30<\/span><br \/><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\"><b>Dura\u00e7\u00e3o:<\/b> 2 Horas<\/span><br \/><span style=\"background-color: white; color: #505050; font-family: &quot;trebuchet ms&quot;; font-size: 14px; line-height: 21px;\"><b>Local:<\/b> Nas instala\u00e7\u00f5es da&nbsp;<\/span><a _cke_saved_href=\"http:\/\/upskills.pt\" href=\"http:\/\/upskills.pt\/\" style=\"-webkit-text-size-adjust: none; background-color: white; font-family: &#039;Trebuchet MS&#039;; font-size: 14px; line-height: 21px;\" target=\"_blank\" rel=\"noopener\"><strong>Upskills&nbsp;<\/strong><\/a><\/p>\n<div style=\"-webkit-text-size-adjust: none; background-color: white; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px;\">Formador: <b>Jorge Cunha&nbsp;<\/b><span style=\"color: #666666; font-family: &quot;lucida sans unicode&quot; , &quot;lucida sans&quot; , &quot;lucida grande&quot; , &quot;verdana&quot; , &quot;geneva&quot; , sans-serif; line-height: 17px;\">Sempre ligado a implementa\u00e7\u00f5es de solu\u00e7\u00f5es de neg\u00f3cio, muito focado no cliente.<br \/>Descobriu que tinha uma paix\u00e3o pela Web em 2006 e desde ent\u00e3o que desenvolve uma atividade de Marketing Digital, com maior incid\u00eancia na Web Anal\u00edtica.<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: none; background-color: white; color: #505050; font-family: 'Trebuchet MS'; font-size: 14px; line-height: 21px; text-align: right;\"><\/div>\n<p><span style=\"line-height: 14px;\"><br class=\"Apple-interchange-newline\" \/><\/span><\/div>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Em colabora\u00e7\u00e3o com a&nbsp;Upskills&nbsp;este&nbsp;Workshop&nbsp;tem como objetivo, colocar este assunto no topo das agendas dos marketers, pois a&nbsp;Web anal\u00edtica&nbsp;tem como &nbsp;principal objetivo dar informa\u00e7\u00e3o contextualizada e uniformizada de forma a que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,84,91],"tags":[],"class_list":["post-1692","post","type-post","status-publish","format-standard","category-web-analitica","category-web-analytics","category-workshops"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1692"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1692\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}