{"id":1679,"date":"2012-11-17T19:04:00","date_gmt":"2012-11-17T19:04:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2012\/11\/17\/medicao-e-analise-de-aplicacoes-para-smartphones-e-tablets\/"},"modified":"2012-11-17T19:04:00","modified_gmt":"2012-11-17T19:04:00","slug":"medicao-e-analise-de-aplicacoes-para-smartphones-e-tablets","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2012\/11\/17\/medicao-e-analise-de-aplicacoes-para-smartphones-e-tablets\/","title":{"rendered":"Medi\u00e7\u00e3o e An\u00e1lise de Aplica\u00e7\u00f5es para smartphones e tablets"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<h2 style=\"text-align: left;\"><span style=\"font-size: large;\">Medi\u00e7\u00e3o e an\u00e1lise de aplica\u00e7\u00f5es para mobile<\/span><\/h2>\n<p><span style=\"font-size: large;\">De acordo com um estudo efetuado pela <\/span><a href=\"http:\/\/google.com\/\" style=\"font-size: x-large;\" target=\"_blank\" rel=\"noopener\">Google<\/a><span style=\"font-size: large;\"> e pela <\/span><a href=\"http:\/\/clickz.com\/\" style=\"font-size: x-large;\" target=\"_blank\" rel=\"noopener\">ClickZ<\/a><span style=\"font-size: large;\">. Cada vez mais os markeeters necessitam de otimizar investimentos que agora se est\u00e3o a fazer nas aplica\u00e7\u00f5es m\u00f3veis.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/analytics.blogspot.pt\/2012\/11\/mobile-analytics-ga-clickz-research.html\" style=\"margin-left: auto; margin-right: auto;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img decoding=\"async\" border=\"0\" src=\"https:\/\/3.bp.blogspot.com\/-YuYkfQij_G0\/UKHM_kpPcfI\/AAAAAAAAAvI\/1sLvd1VONnI\/s1600\/mobile-research.png\" title=\"\"><\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-size: large;\">Fonte: Google Analytics Blog<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: large;\">De acordo com este estudo o mobile j\u00e1 n\u00e3o \u00e9 um extra, trata-se cada vez mais, de uma parte integrante das campanhas de marketing.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Segundo este estudo efetuado 87% dos marketers, pretende dar ainda mais enfase ao mobile nas suas campanhas de marketing. <\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">A medi\u00e7\u00e3o e an\u00e1lise, permite que a performance seja otimizada e desta forma o retorno do objectivo fica mais pr\u00f3ximo, permitindo mais investimento e mais oportunidades de neg\u00f3cio<\/span><\/p>\n<blockquote>\n<div style=\"background-color: white; font-family: Arial; line-height: 15.600000381469727px;\"><span style=\"font-size: large;\"><b><span style=\"font-size: large;\">&#8220;<\/span><span style=\"background-color: transparent;\">&nbsp;&nbsp;<\/span><\/b><b style=\"line-height: 15.6px;\">Mobile measurement unlocks new opportunities<\/b><\/span><\/div>\n<\/blockquote>\n<blockquote>\n<ul style=\"background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 15.600000381469727px;\">\n<li style=\"font-family: arial; margin: 0px;\"><span style=\"font-size: large;\">53% of marketers who analyzed their mobile metrics say there is a lot of untapped opportunity and plan to increase their mobile spending.<\/span><\/li>\n<li style=\"font-family: Arial; margin: 0px;\"><span style=\"font-size: large;\">Tools, technologies and talent are in demand: 68% of marketers plan to increase technology investment and ad spend, and 32% plan to focus more in talent. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<span style=\"font-size: large;\"><b>&#8220;<\/b><span style=\"background-color: transparent;\">&nbsp;<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-size: large;\">Na imagem em baixo as&nbsp;m\u00e9tricas&nbsp;do mobile que os marketers disseram ter mais interesse, apesar desta&nbsp;\u00c1rea&nbsp;ser &nbsp;muito nova para a maioria.<\/span><\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/analytics.blogspot.pt\/2012\/11\/mobile-analytics-ga-clickz-research.html\" style=\"margin-left: auto; margin-right: auto;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img decoding=\"async\" border=\"0\" src=\"https:\/\/4.bp.blogspot.com\/-lJgI7-G9u2c\/UKHNKy8TWjI\/AAAAAAAAAvQ\/bQ20hy6lQtE\/s1600\/mobile-metrics-research.png\" title=\"\"><\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-size: large;\">Fonte: Google Analytics Blog<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Fonte:<\/span><br \/><span style=\"font-size: large;\"><a href=\"http:\/\/analytics.blogspot.pt\/2012\/11\/mobile-analytics-ga-clickz-research.html?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed:+blogspot\/tRaA+(Google+Analytics+Blog)\" target=\"_blank\" rel=\"noopener\">A Glimpse Into Mobile Measurement and Apps Today and Tomorrow &#8211; Analytics Blog<\/a><\/span><\/p>\n<p><span style=\"font-size: large;\">Consulte tamb\u00e9m as nossas solu\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Medi\u00e7\u00e3o e an\u00e1lise de aplica\u00e7\u00f5es para mobile De acordo com um estudo efetuado pela Google e pela ClickZ. Cada vez mais os markeeters necessitam de otimizar investimentos que agora se&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,136,109,123],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","category-analitica-digital","category-ebusiness","category-smartphones","category-tablets"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}