{"id":1654,"date":"2016-05-26T17:43:00","date_gmt":"2016-05-26T17:43:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2016\/05\/26\/novidades-do-google-firebase-e-firebase-analytics-google-adwords\/"},"modified":"2016-05-26T17:43:00","modified_gmt":"2016-05-26T17:43:00","slug":"novidades-do-google-firebase-e-firebase-analytics-google-adwords","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2016\/05\/26\/novidades-do-google-firebase-e-firebase-analytics-google-adwords\/","title":{"rendered":"Novidades do Google  Firebase  e Firebase Analytics &#038; Google Adwords"},"content":{"rendered":"<h2 style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">Novidades da Google est\u00e1 semana foram &#8220;espetaculares&#8221;, no meu ponto de vista com a apresenta\u00e7\u00e3o do Firebase &amp; novidade no Google Adwords<\/span><\/h2>\n<h3 style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/>Firebase &amp; Firebase Analytics a plataforma para Apps Android, iOS e Web&nbsp;<\/span><\/h3>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div><span style=\"font-size: large;\">O <a href=\"https:\/\/firebase.google.com\/features\/\" target=\"_blank\" rel=\"noopener\">Firebase<\/a> \u00e9 a nova plataforma para desenvolvimento de Apps e no seu n\u00facleo central est\u00e1&nbsp;<\/span><\/div>\n<div><span style=\"font-size: large;\">Firebase Analytics que \u00e9 gratuito !&nbsp;<\/span><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: large;\">&#8211; o Firebase vai abranger :<\/span><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div>\n<ul>\n<li><span style=\"font-size: large;\">Ambiente de desenvolvimento das App&#8217;s iOS e Android<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Seguran\u00e7a atrav\u00e9s da autentica\u00e7\u00e3o e SSL<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Armazenamento e alojamento na cloud da Google&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Base de dados<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Configura\u00e7\u00e3o remota ( sem efetuar &#8220;deploys&#8221; de uma nova vers\u00e3o)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Testes<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Reporting de erros<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Sistema de Notifica\u00e7\u00f5es&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Indexa\u00e7\u00e3o da App (no Google S.E.O.)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Partilha da aplica\u00e7\u00e3o simplificada<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Links dinamicos e internos ( i.e colocar o utilizador dentro da aplica\u00e7\u00e3o num determinado ecr\u00e3 )<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Integra\u00e7\u00e3o com a publicidade em campanhas do <a href=\"http:\/\/google.com\/adwords\" target=\"_blank\" rel=\"noopener\">Adwords<\/a> e do <a href=\"http:\/\/google.com\/admob\" target=\"_blank\" rel=\"noopener\">Admob<\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">E &nbsp;Firebase Analytics<\/span><\/li>\n<\/ul>\n<\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">recomendado: ver este video <a href=\"https:\/\/www.youtube.com\/watch?v=tb2GZ3Bh4p8\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=tb2GZ3Bh4p8<\/a><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=tb2GZ3Bh4p8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><\/span><\/a><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<h3 style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">Firebase Analytics<\/span><\/h3>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/firebase.googleblog.com\/2016\/05\/introducing-firebase-analytics.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" alt=\" ver descri\u00e7\u00e3o da introdu\u00e7\u00e3o do firebase Analytics\" border=\"0\" height=\"465\" src=\"https:\/\/2.bp.blogspot.com\/-cFQKsnAFLhM\/Vz61uxwMFdI\/AAAAAAAAABE\/605YsCMoBqA-rj4XJ9G8BM6XdBTADsEKgCLcB\/s640\/image00.png\" width=\"640\" title=\"\"><\/span><\/a><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">Ver o video de apresenta\u00e7\u00e3o&nbsp;<a href=\"https:\/\/youtu.be\/iT6EaIwtonY\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/iT6EaIwtonY<\/a><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">Em resumo uma \u00fanica plataforma que cobre o ciclo de vida de uma aplica\u00e7\u00e3o com olhos na audi\u00eancia e nas suas a\u00e7\u00f5es e analisar que campanhas tem mais sucesso, agora de uma forma mais simples.<\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\">\n<h4>\n<ul>\n<li><span style=\"font-size: large;\">Novidades Google Ads &amp; Analytics&nbsp;<\/span><\/li>\n<\/ul>\n<\/h4>\n<div><span style=\"font-size: large;\">Altera\u00e7\u00f5es no Google Adwords com o redesenho dos anuncios do adwords para o Google Maps para responder aqueles momentos em que o utilizador procura por um bem \/ servi\u00e7o perto de si<\/span><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/2.bp.blogspot.com\/-iWapignlAYs\/V0cJTUh2E_I\/AAAAAAAAAhI\/VxBnvKs1tF0hIuSfSjLaOcV4039mjkPywCLcB\/s1600\/anuncio_best_buy_google_adwords.png\" style=\"margin-left: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"320\" src=\"https:\/\/2.bp.blogspot.com\/-iWapignlAYs\/V0cJTUh2E_I\/AAAAAAAAAhI\/VxBnvKs1tF0hIuSfSjLaOcV4039mjkPywCLcB\/s320\/anuncio_best_buy_google_adwords.png\" width=\"243\" title=\"\"><\/span><\/a><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><a href=\"https:\/\/www.blogger.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><span><\/span><img loading=\"lazy\" decoding=\"async\" height=\"321\" src=\"https:\/\/lh6.googleusercontent.com\/WQY_Pgc0cRPtHeV5u5YY_fUPJ-tKLnSrkhhPOvLXfhjVtRZzA1ZGpsQmVsEYfv0NUksQmt0Pwi3yzyYVerXrTvJzXN9pHFxN1DpxfCzFxZs2Q1khNAaZSch1DXoVGkblfjy68i_j\" width=\"640\" title=\"\"><span><\/span><\/span><\/a><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">Os anuncios est\u00e3o pensados para todos os tipos dispositivos e os anuncios s\u00e3o responsive tamb\u00e9m.<\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/4.bp.blogspot.com\/rDwg9ML4vwCz6Xf9aPqrLjwpsvOQmxU8Sph6KyuRqbtpHSNlYe1gv_KDL4dYgn-HxygPTAEAV3kG4ROChuXVnJioKimvZcpguVPeAsCnP6D-0nLq0a5UM46EXHQOi7-yi67_9RK1\" style=\"margin-left: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"416\" src=\"https:\/\/4.bp.blogspot.com\/rDwg9ML4vwCz6Xf9aPqrLjwpsvOQmxU8Sph6KyuRqbtpHSNlYe1gv_KDL4dYgn-HxygPTAEAV3kG4ROChuXVnJioKimvZcpguVPeAsCnP6D-0nLq0a5UM46EXHQOi7-yi67_9RK1\" width=\"640\" title=\"\"><\/span><\/a><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><b><span style=\"font-size: large;\">No Google Display Network (aka GDN)<\/span><\/b><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">Esta novidade do &#8220;Similar Audience for Search&#8221; para retargeting do GDN , assim como a segmenta\u00e7\u00e3o demogr\u00e1fica.<\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">O DataStudio 360 foi apresentado com uma pequena demo<\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/youtu.be\/JW1LS94wLJw?t=51m19s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Veja aqui a pequena demo do Datastudio \" border=\"0\" height=\"388\" src=\"https:\/\/1.bp.blogspot.com\/-ljGDr213__g\/V0cyPqyVPMI\/AAAAAAAAAhY\/8p-ycqCLuW8IVQ0n77N7vJDiRZwlLEdvQCLcB\/s640\/datastudio.png\" width=\"640\" title=\"\"><\/span><\/a><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\">fonte:<\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\">\n<div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<p><span style=\"color: #222222; font-family: &quot;arial&quot; , sans-serif; font-size: large;\">http:\/\/googledata.org\/google-analytics\/announcing-data-studio-our-free-new-data-visualization-product\/<\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><a href=\"http:\/\/analytics.blogspot.pt\/2016\/05\/google-ads-analytics-innovations-keynote.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\">http:\/\/analytics.blogspot.pt\/2016\/05\/google-ads-analytics-innovations-keynote.html<\/span><\/a><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><a href=\"https:\/\/googledata.org\/google-adwords\/ads-and-analytics-innovations-for-a-mobile-first-world\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\">https:\/\/googledata.org\/google-adwords\/ads-and-analytics-innovations-for-a-mobile-first-world\/<\/span><\/a><\/div>\n<\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif;\"><\/div>\n<div style=\"color: #222222; font-family: arial, sans-serif; font-size: small;\"><\/p>\n<div style=\"color: black; font-family: &quot;Times New Roman&quot;; font-size: medium;\"><\/p>\n<div style=\"font-family: &quot;Times New Roman&quot;;\"><span style=\"font-size: large;\">Consulte tamb\u00e9m as nossas solu\u00e7\u00f5es:<\/span><\/div>\n<div style=\"font-family: &quot;Times New Roman&quot;;\"><\/div>\n<div style=\"font-family: &quot;Times New Roman&quot;;\"><span style=\"font-size: large;\"><\/span><\/div>\n<ul style=\"font-family: &quot;Times New Roman&quot;;\">\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n<div style=\"color: black; font-family: &quot;Times New Roman&quot;; font-size: medium;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"color: black; font-family: &quot;Times New Roman&quot;; font-size: medium;\"><span style=\"font-size: large;\"><\/span><\/div>\n<div style=\"color: black; font-family: &quot;Times New Roman&quot;; font-size: medium;\"><span style=\"font-size: large;\">&nbsp;Mais informa\u00e7\u00e3o via marketing @ ITTechBuZ.com<\/span><\/div>\n<\/div>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Novidades da Google est\u00e1 semana foram &#8220;espetaculares&#8221;, no meu ponto de vista com a apresenta\u00e7\u00e3o do Firebase &amp; novidade no Google Adwords Firebase &amp; Firebase Analytics a plataforma para Apps&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,81,113],"tags":[],"class_list":["post-1654","post","type-post","status-publish","format-standard","category-analitica-digital","category-campanhas-adwords","category-firebase"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1654"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1654\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}