{"id":1651,"date":"2017-02-13T22:30:00","date_gmt":"2017-02-13T22:30:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2017\/02\/13\/principais-razoes-porque-a-sua-app-esta-a-ser-desinstalada\/"},"modified":"2017-02-13T22:30:00","modified_gmt":"2017-02-13T22:30:00","slug":"principais-razoes-porque-a-sua-app-esta-a-ser-desinstalada","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2017\/02\/13\/principais-razoes-porque-a-sua-app-esta-a-ser-desinstalada\/","title":{"rendered":"Principais raz\u00f5es porque a sua App est\u00e1 a ser desinstalada?"},"content":{"rendered":"<h3><span style=\"font-size: large;\">Porque a sua App est\u00e1 a ter menos instala\u00e7\u00f5es?<\/span><\/h3>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/2.bp.blogspot.com\/-tfCy3BzSRMo\/WKGnGlLUh3I\/AAAAAAAAA2Y\/uvtTKZEu5iEHhait26aHI8hyT7n8ue4FwCPcB\/s1600\/ID-100502585.jpg\" style=\"margin-left: auto; margin-right: auto;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Homem desinstalando uma App e obtendo mais espa\u00e7o\" border=\"0\" height=\"285\" src=\"https:\/\/2.bp.blogspot.com\/-tfCy3BzSRMo\/WKGnGlLUh3I\/AAAAAAAAA2Y\/uvtTKZEu5iEHhait26aHI8hyT7n8ue4FwCPcB\/s400\/ID-100502585.jpg\" title=\"Homem desinstalando uma App e obtendo mais espa\u00e7o\" width=\"400\" \/><\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><em style=\"background-color: white; color: #222222; font-family: arial, sans-serif;\"><a href=\"http:\/\/www.freedigitalphotos.net\/images\/businessman-with-his-phone-photo-p502585\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-size: x-small;\">Image courtesy of Searick1 at FreeDigitalPhotos.net<\/span><\/a><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<h4><span style=\"font-size: large;\">A maturidade das Apps e a sua concorr\u00eancia pelo utilizador<\/span><\/h4>\n<p><span style=\"font-size: large;\">Em virtude da generaliza\u00e7\u00e3o das Apps (termo usada para Aplica\u00e7\u00e3o em smartphone) estas tendem a competir mais entre si, no espa\u00e7o do seu smartphone, com a tend\u00eancia dos websites ficarem mobile first e responsive web design estas Apps tendem a ser trocadas.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<h3><span style=\"font-size: large;\">Porque as Apps est\u00e3o a ser trocadas pela vers\u00e3o mobile dos websites ?<\/span><\/h3>\n<p><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">N\u00e3o tem a possibilidade da personaliza\u00e7\u00e3o do conte\u00fado<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">N\u00e3o tem alertas dispon\u00edveis mediante sele\u00e7\u00e3o do tipo de alertas<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">N\u00e3o existe diferen\u00e7a entre o website e a App<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Excesso de consumo de trafego de dados<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Pouco cuidado no respeito pelos dados do utilizador e a consequente privacidade<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Interface do utilizador pouco consistente<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Muitos crashes o que inibe a utiliza\u00e7\u00e3o da App<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Excesso de publicidade que compremete a utiliza\u00e7\u00e3o da App<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<h3><span style=\"font-size: large;\">Na medi\u00e7\u00e3o e analise vamos constatar o decr\u00e9scimo de utilizadores e de instala\u00e7\u00f5es ativas da sua App, Android e iOS.<\/span><\/h3>\n<p><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Olhar para &nbsp;os indicadores de instala\u00e7\u00f5es ativas no Google Play e olhar independentemente do sistema operativo para o n\u00famero de utilizadores mensais.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<h3><span style=\"font-size: large;\">Coloque o focus respondendo as seguintes quest\u00f5es:<\/span><\/h3>\n<ul>\n<li><span style=\"font-size: large;\">Se fosse utilizador usava esta App?&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">O conte\u00fado da App tem um valor acrescentado em rela\u00e7\u00e3o a vers\u00e3o mobile do website?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Existe um beneficio claro para o utilizador?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: large;\">Tem um &#8220;roadmap&#8221;(1) &nbsp;para a App ?<\/span><\/li>\n<\/ul>\n<div><span style=\"font-size: large;\">Se conseguir responder a estas quest\u00f5es deve ent\u00e3o estabelecer uma parceria com os influenciadores da marca \/ organiza\u00e7\u00e3o para em conjunto promoverem a App a sua melhoria cont\u00ednua.<\/span><\/div>\n<p><span style=\"font-size: large;\"><em style=\"background-color: white; color: #222222; font-family: arial, sans-serif;\"><br \/><\/em>(1) Caminho pelo qual a App ir\u00e1 evoluir incluido novas funcionalidades e plano para potenciar o uso da App<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\">Consulte tamb\u00e9m as nossas solu\u00e7\u00f5es:<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><br \/><\/span><span style=\"font-size: large;\"><\/span><br \/><span style=\"font-size: large;\">&nbsp;Mais informa\u00e7\u00e3o via marketing @ ITTechBuZ.com<\/span><\/p>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Porque a sua App est\u00e1 a ter menos instala\u00e7\u00f5es? Image courtesy of Searick1 at FreeDigitalPhotos.net A maturidade das Apps e a sua concorr\u00eancia pelo utilizador Em virtude da generaliza\u00e7\u00e3o das&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,66,108,53,111,110,109],"tags":[],"class_list":["post-1651","post","type-post","status-publish","format-standard","category-analitica-digital","category-analytics","category-apps","category-google-analytics","category-inteligencia","category-medir","category-smartphones"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1651"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1651\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}