{"id":1650,"date":"2017-08-24T13:07:00","date_gmt":"2017-08-24T13:07:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2017\/08\/24\/anuncios-ad-blockers-e-a-alianca-coalition-for-better-ads\/"},"modified":"2017-08-24T13:07:00","modified_gmt":"2017-08-24T13:07:00","slug":"anuncios-ad-blockers-e-a-alianca-coalition-for-better-ads","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2017\/08\/24\/anuncios-ad-blockers-e-a-alianca-coalition-for-better-ads\/","title":{"rendered":"An\u00fancios, Ad-blockers e a Alian\u00e7a  Coalition for Better Ads"},"content":{"rendered":"<h2>An\u00fancios, Ad-blockers e a Alian\u00e7a &nbsp;&#8220;<a href=\"https:\/\/www.betterads.org\/\" target=\"_blank\" rel=\"noopener\">Coalition for Better Ads<\/a>&#8220;<\/h2>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: left;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/3.bp.blogspot.com\/-2GVaMTDAVyU\/WW4xeq-yhwI\/AAAAAAAABBU\/6G25TNMO1ogoKQDUeDD4jaBgVugExBsBQCLcBGAs\/s1600\/newspaper-154444_640.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" alt=\"Imagem jornais e revistas\" border=\"0\" data-original-height=\"551\" data-original-width=\"640\" height=\"273\" src=\"https:\/\/3.bp.blogspot.com\/-2GVaMTDAVyU\/WW4xeq-yhwI\/AAAAAAAABBU\/6G25TNMO1ogoKQDUeDD4jaBgVugExBsBQCLcBGAs\/s320\/newspaper-154444_640.png\" title=\"Imagem jornais e revistas\" width=\"320\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Cr\u00e9ditos para Pixabay<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: large;\">Os websites de media, jornais online, revistas online e second screen TV websites, v\u00e3o ter de mudar a forma como colocam os an\u00fancios e em que formatos, pois os gigantes da publicidade online juntaram-se sobre o nome &nbsp;<a href=\"https:\/\/www.betterads.org\/\" target=\"_blank\" rel=\"noopener\">Coalition for Better Ads<\/a> para definir um novo <a href=\"https:\/\/www.betterads.org\/research\/\" target=\"_blank\" rel=\"noopener\">standard<\/a>.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span> <span style=\"font-size: large;\">Este novo standard de an\u00fancios dever\u00e1 ser posto em pr\u00e1tica at\u00e9 ao final do ano.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span> <span style=\"font-size: large;\">Quem ainda n\u00e3o viu aqueles an\u00fancios que enchem o ecr\u00e3 e que n\u00e3o permitem uma navegabilidade pelo conte\u00fado simples, embora n\u00e3o gostem do que est\u00e3o a ver para de seguida verem o conte\u00fado que estavam a procura. No meio deste processo muitos visitantes de Websites desistem, ou usam os Adblockers.&nbsp;<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span> <span style=\"font-size: large;\">Perguntas que a an\u00e1lise web pode ajudar, como por exemplo :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Qual a percentagem de sess\u00f5es com Adblockers?<\/span><\/li>\n<li><span style=\"font-size: large;\">Qual \u00e9 o perfil destes utilizadores? (S\u00f3cio-Economico)<\/span><\/li>\n<li><span style=\"font-size: large;\">Qual \u00e9 o impacto&nbsp;na receita por sess\u00e3o?<\/span><\/li>\n<li><span style=\"font-size: large;\">Qual \u00e9 a taxa de abandono destes utilizadores?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\">Estes impactos poder\u00e3o ajudar a retirar e a conhecer melhor os utilizadores e desta forma potenciar mais decis\u00f5es &#8220;data-driven&#8221;<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span> <span style=\"font-size: large;\">Entretanto a Google, lan\u00e7ou no Google Search Console, nas ferramentas o <a href=\"https:\/\/www.google.com\/webmasters\/tools\/ad-experience-desktop?hl=en&amp;authuser=0&amp;siteUrl=\" target=\"_blank\" rel=\"noopener\">Ad Experience Report<\/a>&nbsp;, que ir\u00e1 comunicar ao webmaster, todas as anomalias, relacionadas com an\u00fancios&nbsp;n\u00e3o estejam em conformidade.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/support.google.com\/webtools\/answer\/7298276?hl=en&amp;ref_topic=7298387#about_multiple_ad_standard_regions\" style=\"margin-left: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" alt=\"Ad Experience Report\" border=\"0\" data-original-height=\"271\" data-original-width=\"697\" src=\"https:\/\/2.bp.blogspot.com\/-4g6z3zwCZVA\/WW44mtPwpSI\/AAAAAAAABBg\/kHfME6FSYvcrVEU-xvGTukZZ0AgBGOIoACLcBGAs\/s1600\/Ad-Experience_Report_-2.png\" title=\"Ad Experience Report\" \/><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p><span style=\"font-size: large;\">E o Google est\u00e1 a construir um Ad-Blocker para o Google Chrome e avisou os websites de not\u00edcias e media, se n\u00e3o respeitarem ser\u00e3o penalizados certamente.<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span> <span style=\"font-size: large;\">Entretanto o IAB lan\u00e7ou os novos formatos de anuncios&nbsp;<\/span><br \/><span style=\"font-size: large;\">em&nbsp;<a href=\"https:\/\/www.iab.com\/newadportfolio\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.iab.com\/newadportfolio\/<\/a> com guias auto-explicativos&nbsp;<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span> <span style=\"font-size: large;\">Este Cartoon est\u00e1 espetacular!!<\/span><br \/><span style=\"font-size: large;\"><a href=\"https:\/\/marketoonist.com\/2017\/06\/annoying-ads.html\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/marketoonist.com\/2017\/06\/annoying-ads.html<\/a><\/span> <span style=\"font-size: large;\"><br \/><\/span><\/p>\n<p><span style=\"font-size: large;\">Consulte tamb\u00e9m as nossas solu\u00e7\u00f5es:<\/span><\/p>\n<p><span style=\"font-size: large;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An\u00fancios, Ad-blockers e a Alian\u00e7a &nbsp;&#8220;Coalition for Better Ads&#8220; Cr\u00e9ditos para Pixabay Os websites de media, jornais online, revistas online e second screen TV websites, v\u00e3o ter de mudar a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,61,54,66,90,82,71,89,60,67,107],"tags":[],"class_list":["post-1650","post","type-post","status-publish","format-standard","category-ads","category-analise","category-analitica","category-analytics","category-conteudos","category-customer-experience","category-customer-journey","category-data-driven","category-digital-analitica","category-digital-analytics","category-fatores-de-sucesso"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1650"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1650\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}